Skip to content
Search
AI Powered
Latest Stories

19 Crimes launches limited-edition Valentine's Day label

19 Crimes launches limited-edition Valentine's Day label

Treasury Wine Estates’ award-winning global wine brand 19 Crimes has unveiled limited-edition Valentine’s Day label design, supported by one of the brand’s most integrated promotional campaigns so far.

Available across all major retailers and impulse stores, the limited-edition Valentine’s wine label includes a daring three heart illustration, featuring all of the different types of relationships which have been etched into the barbed wire in the background, to symbolise celebrating relationships that break convention in place of the infamous convicts that normally appear on 19 Crimes Red Wine 750ml bottles (13.5 per cent ABV).


The launch includes a roadside out of home activation, in-store activations, a disruptive social media campaign and a podcast advertising campaign in partnership with Acast Podcasts, which includes podcast advertising with The Guilty Feminist, Changes by Annie Mac, Telling Everybody Everything by Katherine Ryan and In Sickness and In Health.

Bringing to life the spirit of the limited-edition label, selected retail and convenience stores across the UK will feature custom Valentine’s display units and point of sale plinths to enhance brand visibility, plus digital activations.

TWE will also be supporting sales with an attention-grabbing consumer PR campaign set to launch in the week leading up to Valentine’s Day. The 19 Crimes Valentine’s Day activation follows the brands biggest ever campaign which ran last year in October for Halloween, driving significant momentum for 19 Crimes which helped to recruit curious rebels into the wine category, encouraging exploration.

“We’re delighted to be launching the 19 Crimes limited-edition Valentine’s Day label in-stores in the lead up to Valentine’s Day," said Russell Kirkham, TWE Head of Regional Marketing EMEA. "We want to continue to disrupt the wine category by tapping into key seasonal calendar occasions and engaging with consumers through striking activations and innovative launches, remaining true to the brand’s disruptive personality.”

The 19 Crimes Red Wine limited-edition Valentine’s Day 750ml bottle is now available at an RRP of £9.50.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less