Scottish wholesalers celebrated at annual awards

United Wholesale, JW Filshill and CJ Lang & Sons emerged as the stars of Scotland wholesale world in the recently held annual Scottish Wholesale Achievers Awards.

Achievers, now in its 22nd year and organised by the Scottish Wholesale Association, recognises excellence across all sectors of the wholesale industry and the achievements that have made a difference to individuals, communities and businesses over the last year.

Over 500 guests attended the Achievers gala dinner and awards presentation, hosted by sports broadcaster Eilidh Barbour, at the O2 Academy Edinburgh, on Thursday (20). Scotland’s Cabinet Secretary for Rural Affairs, Land Reform and Islands, Mairi Gougeon MSP, was in attendance and presented two awards.

The Supplier Sales Executive of the Year award was won by Craig Barr, regional business development manager at AG Barr, who the judges described as “absolutely dedicated to his company and his customers”.

Multiple winners on the night included United Wholesale (Scotland) – picking up Best Delivered Operation – Retail, Best Cash & Carry for its depot in Queenslie, Glasgow, Best Licensed Wholesaler – Off-Trade, and Best Marketing Initiative.

In the Best Cash & Carry category, the judges praised United’s “first-class customer service and shopping experience, with particularly impressive NPD activation and digital activity”.

They added: “It offers retailers advice, collaborates closely with suppliers, and has a dedicated and well-supported team.”

In Best Delivered Operation – Retail, while United claimed the title, the worthy runner-up, CJ Lang & Son, went on to win Best Symbol Group, with the judges pointing to the Dundee-based Spar business’s “excellent execution in-store, and its onboarding strategy and initiatives involving local communities” which made it stand out from its competitors.

Meanwhile, United’s “Spin To Win” concept entered for Best Marketing Initiative was described by the judges as a “game-changer and a fantastic way to generate excitement for a brand, drive footfall into depots, and gain distribution”, ensuring another accolade for the wholesaler’s award cabinet.

For west of Scotland wholesaler JW Filshill, it was “meeting its vast number of sustainability and environmental goals” that saw it take home the important Sustainable Wholesaler of the Year category – with the judges stating that the business has worked on several initiatives that have been “for the wider benefit of other wholesalers, suppliers and retailers”, with staff empowered by senior management to take the lead in driving sustainability initiatives.

In the two drinks categories, United Wholesale (Scotland) won Best Licensed Wholesaler with the judges pointing to its “incredible supplier and customer relationships” and pushing NPD in a tough market, helping suppliers and customers understand Scottish legislation and investing in its retailers – and having a “forward-thinking attitude in the digital space”.

Suppliers were recognised for their support of the wholesale sector with awards in categories including Best Overall Service and Best Foodservice Supplier – both won by soft drinks giant AG Barr.

Both of these awards involves wholesaler members of the SWA voting each month over a four-month period for the shortlisted suppliers.

AG Barr also shone in the Project Wholesale category for “The Great Transition”, its project to move all the sales from Barr Direct into the wholesale industry. And in a fun segment during Achievers, attendees watched five TV ads shortlisted by wholesalers across Scotland with the Best Advertising Campaign going to the supplier’s IRN-BRU – ‘Mannschaft’.

The event also recognised wholesale members Dunns Food and Drinks and JW Filshill, both of which are celebrating their 150th anniversaries in 2025.

SWA chief executive Colin Smith said, “Tonight is all about recognising and celebrating the exceptional achievements of not only businesses but also individuals in the Scottish wholesale channel, the gateway to Scotland’s food and drink industry.

“The people who work in wholesale are the glue that binds our food and drink industry together – be it those who work in partnership with our producers and suppliers, or those who help support, develop and deliver into the local retailer, hotel, school or hospital.

“Once upon a time, the wholesale industry largely flew under the radar of those in the corridors of power, but today, Scotland’s wholesale industry is far more widely recognised by MSPs and MPs alike for the vital role it plays in the food and drink supply chain.

“Every wholesaler, every supplier – be they local or national, large or small – are an essential cog in Scotland’s complex food and drink supply chain. That’s why is it more important than ever that we celebrate their success and recognise everything they do to ensure that food and drink reaches our plates and tables.”