On the same day Chancellor Rachel Reeves announced plans to kickstart the UK’s floundering economy, the Scottish Licensed Trade Association (SLTA) revealed in its latest Market Insight Report that 80 per cent of survey respondents expect the Scottish economy to decline – with six per cent considering closing their premises.
The SLTA's report gives a snapshot survey of the challenges faced by Scotland’s pubs, bars and hospitality venues in the year 2024, with a deep dive into the festive trading period, and the expectations of the sector in 2025.
It reveals that the Scottish licensed hospitality industry ventures into 2025 with concerns over continued pressure from rising costs, staff availability, changes to employers’ national insurance contributions, and low economic confidence.
The survey’s responses represent over 400 pubs, bars, restaurants and hotels, covering the full spectrum of licensed hospitality businesses throughout the country, and contain key insights into the continued challenges facing hospitality, driven by a challenging economic environment and visitors with less disposable income.
“Christmas and New Year was a difficult period for our industry with a universal theme of visitors spending less time in outlets and spending less on food and drink. We did see an upturn in lower-strength products, but this was offset by customers having ‘one course instead of two," said Colin Wilkinson, SLTA managing director.
“Over the course of the calendar year, 49 per cent of outlets were down year on year, but over the festive period this increased to a worrying 69 per cent of outlets reporting a decline.’’
Mr Wilkinson added: ‘‘We also continue to face rising costs and staff shortages – 38 per cent of outlets told us that staff availability is impacting upon opening hours, up from 23 per cent in the summer. We are also seeing increased costs from suppliers and government increases in taxes.
“Regarding the pending changes to NI contributions, 75 per cent of outlets expect new employers’ NI costs to impact on their staffing levels. This will make it even more difficult for businesses to open their full operating hours, remain competitive and get more people into our venues.
“We are also facing the harsh reality that six per cent of respondents are seriously considering closure.”
The SLTA has been conducting Market Insight Surveys for nearly 10 years with the analysis based on quantitative research from outlets covering the length and breadth of the country. This survey is supported by major food and drink chains, and independent pubs, bars and hotels, across Scotland’s licensed hospitality sector.
Commenting on staff availability and how the government can support the sector, Mr Wilkinson added: “One proposal that the SLTA supports is the introduction of a Scottish hospitality workers’ visa, which could help to alleviate staff shortages.
“The hospitality industry fulfils a critical role in Scotland’s food, drink and tourism industry, and we are keen to work with government to explore opportunities to protect jobs in this vital sector and help businesses to work to their full potential.”
Retailers should stock well on protein-rich natural food and ingredients in the stores as recent surveys' findings indicate rise in demand for protein-laden ingredients majorly driven by social media-influenced Gen Z and millennial buyers.
According to a recent report from online grocer Ocado, nearly half of UK adults increased their protein intake in the past year. This figure rises to two-thirds for people aged 16 to 34.
The increase in popularity was largely driven by social media, with nearly 50 per cent of Gen Z using Instagram and TikTok for inspiration, compared to a third (35 per cent) of millennials and just 5 per cent for boomers.
Ocado said that searches on its website for high-protein food have doubled since 2023.
Demand for the low-fat, high-protein dairy product cottage cheese has increased by 97 per cent while demand for greek yoghurt is also up by 56 per cent.
Consumers are favouring natural protein sources, such as dairy and lean meat and turning away from the highly processed protein bars or protein shakes, which were in fashion a decade ago.
Searches for chicken breast are up 43 per cent, steak searches are up 39 per cent, tuna searches have risen by 35 per cent, and searches for egg whites are up 27 per cent.
Searchers for plant-based protein sources have also risen, with a 27 per cent increase in searches for chickpeas and an 18 per cent increase for lentils.
Nicola Waller, buying director at Ocado Retail, said, “Protein was once seen as the reserve of bodybuilders, but today, it’s a staple for anyone looking to eat well and feel their best. Consumers are becoming more conscious of where their protein comes from, favouring natural, whole-food options over ultra-processed alternatives.”
A nationally representative survey of 2,205 UK adults, conducted by Savanta, shows attitudes to protein have shifted in the past year.
Half of those surveyed said they eat more protein to increase their energy levels and to stay fuller for longer. Four in ten said a high protein intake helps them manage their weight.
Private labels are driving a significant transformation in the fast-moving consumer goods (FMCG) sector across Europe, states a recent report, showing how own labels are redefining the competitive landscape, not just by offering lower prices but by consistently delivering quality, innovation, and sustainability.
According to Circana’s latest report, Private Labels: Transformation for Growth., private labels, also known as own labels, achieved an impressive 9.4 per cent growth in value sales and a 2.2 per cent increase in volume sales across the largest six European markets (France, Germany, Italy, Netherlands, Spain, and the UK) as of March 2024.
With a 39 per cent market share in value sales and a 46 per cent share in unit sales, private labels have firmly established themselves as key players in the sector.
The report reveals that categories such as chilled and fresh foods, household care, and personal care have seen the highest private label penetration, with notable gains in baby food (+2.3pp) and pet non-food (+2.2pp).
While private labels surged, mainstream brands showed modest recovery through aggressive promotional strategies. However, even with 43 per cent of national brand units sold on promotion in the UK, they continue to lag private labels in overall growth.
Circana also warns of a slowdown in category innovation, with 17 per cent fewer new product launches observed due to supply chain disruptions and a focus on core product ranges.
This presents a risk of the FMCG sector becoming an ‘innovation desert,’ emphasising the need for both private labels and mainstream national brands to prioritise innovation to drive organic growth.
Ananda Roy, Senior Vice President of Thought Leadership at Circana, said, "Private Labels have redefined the competitive landscape, not just by offering lower prices but by consistently delivering quality, innovation, and sustainability.
"Their success underscores a broader consumer shift towards brands that align with their values, particularly in health-conscious and eco-friendly categories."
Continued growth momentum is forecasted for private labels, driven by investments in range expansion, premiumisation, and sustainability initiatives. Consumer preferences for health, wellness, and ethical consumption will continue to influence purchasing decisions, reinforcing the importance of aligning product offerings with these values.
Private Labels are expected to continue their strong momentum, driven by investments in range expansion, pricing strategies, and product innovation. However, National Brands have the potential to narrow the gap if they pivot towards innovation and diversify their portfolios.
As both sectors adapt to evolving consumer demands, the FMCG landscape is set to remain dynamic and highly competitive in the year ahead.
Roy concluded, "2024 marked a pivotal year for the FMCG industry, with private labels setting a new standard for growth and innovation.
Looking ahead, 2025 will be a defining year for both private labels and national brands, as long-term success will hinge on their ability to innovate and connect with evolving consumer needs. The opportunity is open for all brands to differentiate themselves and deliver products that resonate with today’s value-driven consumers."
Convenience retail media can “supercharge” brand recall by four times compared to campaigns in larger stores due to shopper frequency and the uniqueness of the format, a recent study has found, highlighting that advertising in a convenience retail is more impactful as compared to traditional media.
According to an analysis by the Co-op’s retail media network in partnership with Lumen Research, due to smaller store sizes, formats and high shopper frequency, advertising messages within convenience stores would be seen and recalled by more people, more often.
Furthermore, in a convenience store, the presence of mixed-category aisles leads to customers encountering a wide variety of advertisements within the same space.
The study aims to explore the recall power of advertising in a convenience retail setting.
The Lumen Research methodology involved shoppers navigating either a small or large Co-op store on a BBQ shopping mission, engaging with a mixture of categories from protein, produce, frozen, ambient and BWS while wearing eye-tracking glasses.
These devices monitored what the shoppers were viewing, the duration of their gaze and retinal movements.
It also assessed viewability and opportunities to see, indicating instances where advertisements could have been seen without direct focus. Upon leaving the stores, shoppers were tested on brand recall and completed brand choice surveys.
Results indicated that larger, supermarket-sized stores do generate brand-building with shoppers. However, when comparing smaller Co-op stores to larger-format outlets, attention and recall was found to be significantly enhanced in the convenience setting.
The data revealed that a shopper who walks into a convenience store has twice the visibility of the advertising, triple the attention and quadruple brand recall compared to a large store.
“Traditionally, in-store advertising has been viewed by media buyers as a pure sales activation tool that was great for last-minute promotions but not for brand-building.
"However, this groundbreaking evidence now spotlights retail media, especially in a convenience setting, as one of the most powerful brand recall tools,” said Kenyatte Nelson, Chief Membership & Customer Officer at Co-op.
“The results from the Lumen Research study showcase the unmatched impact of Co-op’s small-format convenience stores, and the findings position in-store advertising as a dual-purpose channel, driving both short-term sales and long-term brand growth.”
Mike Follett, CEO of Lumen Research, added, “Our research with Co-op confirms what we already knew – attention drives action. In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure.
"That builds memories through aggregate attention, which drives memory-based outcomes such as awareness, consideration and intent.”
Nan from Del Monte: Honoring Britain’s Baking Traditions
Canned fruit brand Del Monte has crowned Pauline Crosby, a 74-year-old grandmother from Norfolk, as the first-ever “Nan from Del Monte.” This campaign revives the iconic “Man from Del Monte” concept with a fresh, modern approach aimed at celebrating and preserving Britain’s baking traditions.
Pauline, a former military policewoman, was selected following a nationwide competition and public vote to identify a figurehead who embodies the spirit of intergenerational cooking and baking. Nominated by her granddaughter, Poppie, Pauline was praised for her role in creating lasting family memories through her recipes. She is also a proud member of the Women’s Institute, a testament to her commitment to the culinary community.
The “Nan from Del Monte” campaign was born from consumer research conducted by Del Monte, revealing that:
39% of Brits view their grandmothers as key culinary influences.
41% recall their fondest baking memories with a grandparent.
74% worry about the loss of family recipes.
Pauline will serve as an ambassador for traditional baking, sharing her treasured recipes and endorsing new Del Monte creations. Her innovative trifle recipe, featuring Del Monte mandarin slices, will be highlighted on the brand’s website, providing inspiration for families to reconnect in the kitchen. Pauline will also receive a year’s supply of Del Monte products and a NutriBullet blender.
“To win the title of ‘Nan from Del Monte’ is such a privilege,” said Crosby. “I think many of us remember the ‘Man from Del Monte’ adverts, which still make me smile. Now, the ‘Nan from Del Monte’ says yes! Baking has always been at the heart of my family, and I feel so proud to know that my recipes and traditions are being celebrated in this way by such an iconic brand. It’s a joy to see the next generation enjoy the dishes I’ve passed down, and I hope this recognition inspires others to keep these precious family traditions alive.”
Thierry Montange, Marketing Director for Europe and Africa at Del Monte, added: “We are thrilled to announce Pauline as our first-ever ‘Nan from Del Monte.’ This campaign was designed to reignite the nation’s passion for traditional baking and ensure cherished family recipes are preserved for future generations. Pauline truly embodies the spirit of this initiative, and her story reminds us of the invaluable role grandparents play in shaping our culinary culture. We hope her win inspires families everywhere to revive their baking heritage and continue creating lasting memories together.”
Consumer confidence in the UK economy has taken another hit, with expectations reaching a new low, states the latest industry data, ringing alarm bells ahead of upcoming hikes scheduled in April on multiple fronts.
While households are also gloomier about their own personal finances, retailers are also facing mounting challenges, with rising operational costs and potential hiring freezes on the horizon.
According to BRC-Opinium data released today (20), consumer expectations over the next three months of the state of the economy worsened to -37 in February, down from -34 in January. This is the fifth consecutive month in which expectations have worsened.
Their personal financial situation dropped to -11 in February, down from -4 in January while their personal spending on retail rose to -5 in February, up from -9 in January.
Their personal spending overall remained at +4 in February, the same as in January and their personal saving remained at -3 in February, the same as in January, shows the BRC data.
Helen Dickinson, Chief Executive of the British Retail Consortium, says, "People’s expectations of the economy reached a new low, having fallen almost 40pts since July 2024.
"Even Gen Z (18-27), the most upbeat generation on the economy and their own finances, saw a drop off in optimism. There was also a widening gender divide in confidence this month, with women more pessimistic than men about both the economy and their own finances by 13 and 17pts respectively.
"With many businesses warning of the impact that April’s employer NIC’s increase will have on hiring, and the rising energy price cap pushing up the cost of domestic bills, it is little surprise that many households are worried.
"And while there was a positive increase in expectations of personal retail spending, this may be largely driven by the expectations of higher prices in the future."
Expectations of higher prices are not unfounded, with two-thirds of retailers saying prices will have to rise as a result of the £7bn in additional costs, including higher employer NICs and a new packaging levy, Dickinson says.
"Almost half of retailers also warned of hiring freezes, with entry-level jobs often among the first to go as they seek any cost efficiencies to help them protect customers from the worst of the rising costs.
"As the Government bill on the future of business rates progresses through Parliament, it is essential that no shop ends up paying more in rates as a result of these reforms, otherwise retailers will face a triple whammy of Budget costs, business rates rises, and new packaging and recycling levies, all of which will filter through to consumer prices.”