A.F. Blakemore has announced the trial of a food waste fighting app in their stores.
The company has registered 15 of its Blakemore Retail SPAR convenience stores based in Lincolnshire on the Too Good to Go app, which enables people to purchase short-dated food for a reduced price.
Too Good to Go’s 2.5 million users in the UK will be able to find and purchase ‘Magic Bags’ of surplus fresh food and groceries for £3.09 from the stores involved in the trial.
Chris Bacon, store operations director at Blakemore, commented: “Blakemore Retail is dedicated to reducing its food waste and what better way to do this than with an app that will also allow our customers to get some fantastic deals.”
Hayley Conick, Too Good to Go UK country manager, added: “This partnership bolsters our fight against food waste in the UK, enabling us to make an increasing dent in the £13 billion of perfectly edible produce that goes to waste each year. These stores operate at the heart of communities, so it is through relationships such as these that we can fight food waste together at a local level.”
The pilot of the app began on 20 January, with plans to register more stores in the future if successful.
