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A summer of cricket with Premier Foods

A summer of cricket with Premier Foods
Andy Marino
By Andy MarinoJun 23, 2023
Andy Marino
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Premier Foods is offering independent retailers the chance to win tickets to this summer’s England International cricket matches at The Kia Oval as part of a new partnership deal.

The wholesale channel of Premier Foods has signed an initial one-year partnership with Surrey County Cricket Club and, in association with Bestway and Unitas, is offering convenience retailers a chance to enter a competition to win tickets to watch either England vs Australia or England vs New Zealand.*

Independent retailers will need to purchase five or more price-marked pack (PMP) cases of eligible products to enter. These include products from the Batchelors, Bisto, Ambrosia, Sharwood’s & McDougalls/Bero ranges.

“Knowing how popular cricket is among our independent retailers, this partnership with Surrey Cricket Club is a great opportunity for both us and them!" said Courtney Lewis, Customer Director for Discounters and Wholesale at Premier Foods. "To celebrate the collaboration, we’re pleased to offer customers the chance to win tickets to attend one of two thrilling international games. This is also a great opportunity to maximise summer events and occasions with our brands to help drive further impulse purchases.”

Charlie Buck, Commercial Director at Surrey Cricket, said: “It’s a pleasure to welcome Premier Foods to the Surrey family. We’re looking forward to working with them to deliver an exciting partnership that will offer retailers exciting matchday experiences at The Kia Oval this summer.”

To mark the launch of the competition, Premier Foods is hosting a top England cricket star at Bestway Park Royal on Monday 3 July at 12pm, who will be speaking about his career and meeting wholesale customers on the day.

*List of eligible products to enter the competition

  • BATCHELORS SUPER NOODLES CHICKEN PMP £1.45 8x90G
  • BATCHELORS SUPER NOODLES MILD CURRY PMP £1.45 8x90G
  • BATCHELORS SUPER NOODLES BBQ PMP £1.45 8x90G
  • BATCHELORS SUPER NOODLES BACON PMP£1.45 8x90G
  • BATCHELORS PASTA N SAUCE CHEESE & BROCCOLI PMP £1.45 7x99G
  • BATCHELORS PASTA N SAUCE CHICKEN & MUSHROOM PMP £1.45 7x99G
  • BATCHELORS PASTA N SAUCE CHEESE LEEK & HAM PMP £1.45 7x99G
  • BATCHELORS PASTA N SAUCE MAC & CHEESE PMP £1.45 7x99G
  • BATCHELORS SUPER NOODLES POT BBQ BEEF PMP 99p 8x75G
  • BATCHELORS SUPER NOODLES POT CURRY PMP 99p 8x75G
  • BATCHELORS SUPER NOODLES POT CHICKEN PMP 99p 8x75G
  • BATCHELORS PASTA N SAUCE POT CHICKEN & MUSHROOM PMP 99p 6x65G
  • BATCHELORS PASTA N SAUCE POT CHEESE & BROCCOLI PMP 99p 6x65G
  • BISTO GRAVY GRANULES BEEF PMP £2.99 12x190G
  • BISTO GRAVY GRANULES CHICKEN PMP £2.99 12x190G
  • SHARWOOD’S TIKKA MASALA PMP £2.99 6x420G
  • SHARWOOD’S BALTI PMP £2.99 6x420G
  • SHARWOOD’S KORMA PMP£2.99 6x420G
  • AMBROSIA CUSTARD CAN PMP £1.95 12x400G
  • AMBROSIA RICE PUDDING CAN PMP £1.95 12x400G
  • MCDOUGALLS SELF RAISING FLOUR PMP £2.29 10x1.1KG
  • MCDOUGALLS PLAIN FLOUR PMP £2.29 10x1.1KG
  • BERO PLAIN FLOUR PMP £2.29 10x1.1KG
  • BERO SELF RAISING FLOUR PMP £2.29 10x1.1KG

Also includes all the following PMP ranges - Batchelors Super Noodles, Pasta n Sauce PMP £1.19, Batchelors Super Noodle pots PMP 89p, Bisto Gravy Granules PMP £1.99, Ambrosia Custard & Rice Pudding PMP £1.49, Sharwood's Cooking Sauces PMP 2.19.

**For competitions terms and conditions, please visit: https://www.grocerypartners.co.uk/whats-new/cricket2023

charlie buckcourtney lewiscricketpremier foods

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