iPRO, the hydration brand renowned for its innovative and health-conscious beverages, is thrilled to announce that global social media sensation Abdu Rozik has officially joined the iPRO family as its newest ambassador.
Abdu Rozik, known worldwide for his charismatic personality and extraordinary journey, is a singer and internet star with a massive social media following. Boasting over 8 million followers on Instagram, over 996k on TikTok, and a loyal fan base on platforms like YouTube, Abdu has become an inspirational figure for millions.
His unique story of overcoming challenges and his vibrant content resonate deeply with audiences across the globe, particularly in the Middle East, where he has cultivated a strong and devoted fan base.
With a growing presence in the Middle East, including the UAE and Saudi Arabia, iPRO has cemented itself as the go-to brand for consumers seeking effective and natural hydration options.
The brand is recognised for its dedication to healthy, active lifestyles, aligning with the evolving needs of health-conscious consumers worldwide.
iPRO Hydrate: A scientifically formulated hydration drink with electrolytes to hydrate faster than water. Packed with 100% daily vitamin C and added B vitamins, iPRO Hydrate is naturally sweetened with stevia and contains no caffeine, artificial flavours, or colours.
iPRO Juice Drinks: Made with 100% natural ingredients, including real fruit juice and with no added sugar, this range offers a delicious and wholesome beverage choice for those who value natural ingredients.
Both product ranges are environmentally conscious, with packaging that is fully recyclable. Additionally, the iPRO Hydrate 500ml range incorporates 30 per cent recycled plastic as part of the brand’s commitment to sustainability.
“We are absolutely delighted to welcome Abdu Rozik to the iPRO family," said Lucy Darrall, Country Director - United Arab Emirates. "Abdu embodies positivity, resilience, and a strong connection with his audience, which aligns perfectly with iPRO’s values. We look forward to creating fun and engaging content together, bringing our hydration to life for the Middle East audience and beyond.”
The collaboration aims to create impactful and relatable campaigns that will highlight iPRO’s innovative products while celebrating Abdu Rozik’s authenticity and magnetic appeal.
