The Absolut Company, part of Pernod Ricard, has announced a partnership with Blue Ocean Closures (BOC), a start-up based in Sweden, to develop an innovative natural fibre-based closure cap for Absolut Vodka bottle.
Made from bio-based materials, the cap’s pioneering design reduces the amount of plastic used in packaging by combining a body made of sustainably sourced FSC fibre material with a thin top-seal barrier layer, making it recyclable as paper and ocean biodegradable.
“We know that collaboration across the whole value chain sits at the heart of long-term progress and true environmental, economic, and social impact,” Eric Näf, director of packaging development at The Absolut Company, said.
“As part of our circular way of thinking, we are delighted to be working with BOC to continue designing out single-use materials and using packaging innovation for the benefit of the planet.”
Together, BOC and The Absolut Company will develop the cap for use on current glass bottles, as an addition to existing cap solutions as well as a possibility for future packaging innovations. The partnership will see several iterations of the cap through prototyping and testing stages in 2022, with plans to share it commercially in 2023.
