Absolut is adding to its enhanced flavour portfolio with the launch of Absolut Wild Berri, as the brand continues its mission to deliver high quality vodka designed for mixing. Available from May, Absolut Wild Berri is already available to order for impulse retailers and from On-Trade wholesalers.
Absolut Wild Berri has an invitingly sweet taste with an underlying symphony of berry notes to create an elevated taste experience. Using only natural flavours and with no added sugar, the 38 per cent ABV vodka offers a natural taste of freshly picked blueberries, blackberries and wild strawberries combined with spicy hints in the flavour.
“Absolut Wild Berri is an exciting new example of how the brand continues to embody and drive forward its values of being Born To Mix and offering consumers exceptional cocktails,” said Liam Murphy, Brand Director at Pernod Ricard UK. “The launch brings with it new ways and occasions to enjoy the iconic flavour of Absolut, whether that’s with a wide range of mixers or in a cocktail, and we’ve used our expertise and passion to create a premium vodka that allows its natural berry flavours to shine through.”
The launch of Absolut Wild Berri is being supported by paid social and influencer activity, and forms part of the brand’s Born To Mix flavours and cocktails media campaign that is running throughout May and June.
Absolut Wild Berri is available now in Booker and at an RRP of £21.
Jo Taylorson