Absolut vodka partnering with Sugababes as ambassadors of its flavoured vodka range

Absolut is serving up something special with the group, Sugababes. Just like the girls themselves, this exciting cocktail range is all about flavour, style, and creativity. Featuring renowned Absolut Vodka flavours — including Absolut Raspberri, Absolut Vanilia, and Absolut Hunni — each cocktail puts a fresh twist on a classic recipe, capturing the essence of the Sugababes in every sip.

• Absolut Push the Berri Button Collins – by Mutya
• Absolut Round Round Martini – by Keisha
• Absolut Hunni Like Me Martini – by Siobhan

Absolut and Sugababes are calling all fans to go "Round Round" to their local stores to be in the mix for winning exclusive prizes including tickets, merch and signed goodies. Consumers will be able to enter a competition to see the band live on their 2025 tour just by scanning a QR code in-store and can increase their chances to win by purchasing a bottle of Absolut flavoured vodka (Absolut Hunni, Absolut Raspberri and Absolut Vanilia). Consumers will be asked to input the last four digits of the bottle’s barcode as proof of purchase when entering the competition via the Absolut website.

Throughout their 2025 tour, the iconic pop trifecta will be autographing a limited number of Absolut flavoured vodka bottles, which will be available for fans to win across Absolut’s social media channels throughout the tour. Additionally, Absolut will be offering limited ‘Tab on Tour’ bar tabs at selected Revolution venues throughout Sugababes April tour (T&Cs below).

“Absolut believes we’re Born To Mix – celebrating the power of blending, whether it’s drinks, ideas or people," said Alison Perrottet, Brand Director for Absolut UK. "With a legacy of supporting creative communities since 1979, Absolut partners with artists and musicians to spark cultural conversations and inspire progress. This partnership with the Sugababes, a group celebrated not only for their music but also for representing reinvention and unity, showcases how blending voices, talents, and perspectives can inspire and celebrate diversity and creativity.

Perrottet continued: “We’re buzzing to share this Absolut Vodka cocktail collection with you – each drink is inspired by our own bold and unique style! From the playful energy of Mutya’s Push the Berri Button Collins to the sophistication of Keisha’s Round Round Martini, and the classic charm of Siobhan’s Hunni Like Me Martini. It’s all about mixing things up, having fun, and bringing new twists to classic recipes we love. Enjoy! – Sugababes.”

Terms & Conditions of prizes and giveaways here.