Skip to content
Search
AI Powered
Latest Stories

Accolade Wines launches new POS platform: Accolade Advantage

Accolade Wines launches new POS platform: Accolade Advantage

Accolade Wines has launched Accolade Advantage, a POS platform designed specifically to help independent retailers capitalise on impulse wine purchases, as well as provide category insights and updates on new lines.

The new site will offer free POS to retailers, initially highlighting best-selling hero SKUs across Hardys VR, Jam Shed and Echo Falls. Wine is a highly impulsive buying decision, with only 13 per centof shoppers deciding exactly what wine to buy before entering the store, whilst 28 per cent of purchasers hadnever even intended to buy wine.


Accolade Advantage offers a fast and easy way for independent stores to drive visibility of wine at point or purchase, whilst also helping to educate customers about wines so they can make an informed decision based on their tastes. Retailers can access the platform online via: www.accoladeadvantage.co.uk.

POS kits for Jam Shed, Echo Falls and Hardys VR will be available to order free-of-charge upon sign-up. Shipped directly to the chosen store within 30 days of ordering, the packs will include wobblers, posters and shelf tags, and the Accolade Wines sales team are on hand to speak with retailers to help them use the kits effectively. Those that opt to sign up will also get email updates on new product releases and current wine trends.

Still wine is worth £1.4 billion within the traditional convenience channel, with Hardys the number one brand and Echo Falls a top ten performer. Jam Shed is the fastest growing brand in the impulse channel, growing 76 per cent year on year.

44900 Advantage Screen 1

“We know wine is an impulse decision for many consumers, so there is a big opportunity for independent retailers to increase the chances of purchase in-store with eye-catching POS, which calls out big brands and adds excitement and theatre to their wine offering," said Tom Smith, Marketing Director – Europe. "Branded posters can help to engage potential customers from outside before they’ve even set foot in the store, whilst easily accessible wine knowledge means retailers can make confident recommendations to their customers.

“By offering POS and advice through Accolade Advantage, we believe this will drive the overall success of the wine category, as it will improve the wine shopping experience, thus increasing the likelihood of return visits and basket spend. We’re initially focussing on some of our best-selling products in the convenience channel, but we have plans to expand across the wider Accolade Wines portfolio and add further beneficial resources in the months ahead.”

Retailers can sign up to Accolade Advantage now to request their free POS kits: www.accoladeadvantage.co.uk.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less