Skip to content
Search
AI Powered
Latest Stories

Accolade Wines reveals zero alcohol '&Then' label

Accolade Wines reveals zero alcohol '&Then' label
Stu Morley

Accolade Wines is launching an alcohol-free wine collection, &Then, made with high quality grapes sourced from South Australian cool climate vineyards and bottled using a revolutionary new de-alcoholisation Zero Tech X technology*.

The collection will launch in June with two initial varietals: a Cabernet Sauvignon and a Chardonnay.


The consumer trend for moderation is set to continue and the still wine category is where the no-and-low alcohol sector is expected to grow by over 20 per cent between 2021-2025.

Then CHA 2020 High quality spritzed render scaled

The vineyards where &Then starts life are renowned for both their warm summer days and cool nights that help produce a wine that is balanced and flavourful. &Then Chardonnay boasts a full-flavored palate layered with stone fruits and a touch of oak, while &Then Cabernet Sauvignon is bursting with dark berry fruit characters and hints of oak and spice.

Taking the collection to the next level, &Then’s cutting edge de-alcoholising technique uses new Zero Tech X technology, which treats the wine with extra care throughout the press and ensures more of the aroma, body and flavour of full-strength wine is retained. The process requires significantly less sugary additives compared with existing de-alcoholising methods, resulting in a range of zero-alcohol wines full of flavour and very low in sugar and calories**.

“&Then is launching at a time when health and wellness is on many shoppers’ minds, with 54 per cent of global consumers concerned about their physical and mental health and 46 per cent actively trying to reduce their alcohol intake," said Tom Smith, Accolade's Marketing Director. "Mid-millennials in particular are looking for stylish and contemporary zero-alcohol alternatives without compromising taste or enjoyment – which is another big step in wine being able to compete with other zero alcohol categories.

Then CS 2019 High quality render scaled

“Utilising the Zero Tech X technology, we’ll be using this process across our Accolade Wines portfolio, with &then starting with a premium wine base from South Australia. This product gives people who are moderating their alcohol a truly high-quality zero-alcohol alternative that showcases the flavours and characters of full-strength wine. We are building on our history of winemaking to write the next chapter in the story of wine and using innovative, new wine techniques to move the story forward.”

The collection will be packaged in distinctive bottles with iridescent touches that brings to life the radiant essence of the brand.

Available as a 750ml format, &then Cabernet Sauvignon and Chardonnay have an RRP of £8 and are available across retail from June.

**A 125ml glass contains 25 calories and 1.5g of sugar.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less