Skip to content
Search
AI Powered
Latest Stories

ACS launches campaign to boost awareness over Challenge25

ACS launches campaign to boost awareness over Challenge25

Association of Convenience Stores (ACS) today (18) has launched a new campaign to boost awareness of Challenge25 among consumers and support colleagues in local shops selling age restricted products.

Challenge25 is a long running successful policy created to support colleagues who are doing their job by enforcing the law on age restricted sales. The policy, which urges colleagues to check for proof of age for anyone that might look 25 or under, is most commonly used for alcohol purchases but also applies to all other age restricted products like tobacco, e-cigarettes, fireworks and lottery.


ACS chief executive James Lowman said: “Local shops have a fantastic track record of preventing underage sales and promoting responsible retailing, but much of the focus on this activity is often on alcohol. Through this campaign, we’re working with retailers to highlight the importance of a robust Challenge25 policy that empowers colleagues and is consistently applied for all age restricted products.

“We know from our Crime Report that enforcing the law on age restricted sales is one of the biggest triggers of abuse in stores, so it’s essential that we provide as much support to colleagues as possible by reducing the risk of confrontation."

As part of the campaign, ACS is working with Retail of Alcohol Standards Group (RASG) to provide a range of new materials which remind customers that they’re likely to be asked for proof of age if they look under 25 and are purchasing different age restricted products. The new materials include posters, shelf edge labels and online assets on alcohol, tobacco, e-cigarettes, fireworks and lottery.

Hardish Purewal, RASG chair said: “The Retail of Alcohol Standards Group (RASG) are the creators of Challenge25 and are only too pleased to help the ACS create product specific posters to raise awareness in the convenience sector. These types of posters have proved to be a great asset in our work to clamp down on underage sales and support retail colleagues in the operation of age verification. The new C25 posters will be available on the RASG website and will continue to be free for anyone to download.”

Dan Thomson, Vice President, EMEA, Juul Labs said: “Juul Labs UK’s mission is to transition millions of British adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. We are pleased to support the Association of Convenience Stores in its efforts to reinforce “Challenge 25” amongst retailers and we welcome the publication of the Assured Advice around e-cigarette sales. We require all retailers stocking JUUL products to enforce “Challenge 25” protocols and we regularly audit stores to ensure adherence with this policy. Addressing age-verification compliance remains critical in restricting underage access to tobacco products, including vapour products.”

ACS is also supporting retailers and colleagues that sell age restricted products through updates to its Assured Advice guide on Preventing Underage Sales and the launch of a new guide on E-Cigarettes, both reflecting the importance of using Challenge25 in store to greatly reduce the risk of an underage sale taking place.

More for you

Britvic growth in annual revenue and profits

Strong numbers for Britvic

Britvic, the soft drinks manufacturer set to be acquired by Carlsberg, has posted robust annual results after investment in marketing and product innovation helped it maintain demand for its brands.

Over the year to Sept 30, the company’s pre-tax profits climbed 10.5 per cent to £173.2 million despite a £21.3m hit related to the proposed Carlsberg deal. Britvic stated that its growth was driven by both volume and price-mix, with strong demand for brands such as Pepsi, Tango, Lipton, MiWadi and Ballygowan.

Keep ReadingShow less
Met Police identifies four suspects in Post Office Horizon scandal

Met Police identifies four suspects in Post Office Horizon scandal

The Metropolitan Police has identified two new suspects in its investigation into possible criminal offences as part of the Post Office Horizon scandal. This takes the total number of individuals to four as the force also revealed it believes more suspects will be identified as the inquiry progresses.

Scotland Yard said members of the investigation team met with Sir Alan Bates, the leading Post Office campaigner, and fellow victims to update them on the development.

Keep ReadingShow less
Discover Britain's top hotspots for independent shops

(Photo by Chris J Ratcliffe/Getty Images)

Discover Britain's top hotspots for independent shops

New research by American Express Shop Small reveals the nation’s top 10 hotspots for independent shops, showcasing the small businesses and the valuable role they plan in their local communities.

American Express partnered with retail experts GlobalData to identify the top high streets for independent shops through ranking factors such as the number of independent outlets, variety of business types, and vibrancy of the high street.

Keep ReadingShow less
'Walkable high streets boost economy'
(Photo by Christopher Furlong/Getty Images)
Getty Images

'Walkable high streets boost economy'

Shoppers who walk and wheel spend more than those arriving by car, states a recent report, demonstrating the significant economic and social benefits of investing in walkable town centres, challenging traditional views on urban accessibility.

The findings published in third edition of "The Pedestrian Pound Report", recently published by Living Streets, the UK charity for everyday walking, come at a critical juncture for British high streets, with a record number of retail failures in 2022 and a vacancy rate of nearly one in seven by the end of 2023.

Keep ReadingShow less
Yvette Cooper

Home secretary Yvette Cooper speaking at the annual conference hosted by the NPCC and APCC on 19 November 2024

Photo: GOV.UK

Home secretary pledges to restore neighbourhood policing

Home secretary Yvette Cooper has announced plans to rebuild neighbourhood policing and combat surging shop theft as part of an ambitious programme of reform to policing.

In her first major speech at the annual conference hosted by the National Police Chiefs’ Council and Association of Police and Crime Commissioners on Tuesday, Cooper highlighted four of the key areas for reform: neighbourhood policing, police performance, structures and capabilities, crime prevention.

Keep ReadingShow less