Aldi has started trialling sensory-friendly shopping hours in select stores this week.
Almost 100 stores across Derbyshire, Nottinghamshire, Lincolnshire and Yorkshire will offer a quieter shopping experience every Tuesday between 6pm and 8.30pm until the end of October.
Aldi said it plans to roll out the initiative to all UK stores if the trial proved successful, with changes including stopping tannoy announcements, quieter till scan sounds, and signposting the dedicated times to all customers.
“Our new sensory-friendly shopping hours aim to help those who prefer a quieter shopping experience or struggle with noisy environments,” Vicky Metcalf, diversity and inclusion director at Aldi UK, said.
“We are committed to ensuring we are as accessible and inclusive as possible – both for shoppers and colleagues – and we look forward to receiving customer feedback on this trial to help inform our approach on a national level.”
The discount supermarket also recognises the Hidden Disabilities Sunflower to help support customers and colleagues with non-visible disabilities.
