'All Dressed Up’ celebrates wider UK distribution, NPD

All Dressed Up has announced wider availability of its range of natural dressings to independents, having confirmed a duo of new wholesale wins with Cotswold Fayre & Diverse Fine Foods, which will list the full range, extended by a new Spicy Harissa, from mid-January. Along with a thriving e-commerce shop, the brand is also available in stores and across more than 100 farm shops.

All Dressed Up offers a range of four flavourful dressings that can be used every day to elevate simple ingredients and make cooking more delicious, simple and fun. Not solely for salads, the dressings offer a quick and easy way to enhance everyday dishes. Using all natural ingredients, and never, UHPFs, the range is free from refined sugar, gluten and dairy. The dressings come in an easy to squeeze bottle format.

The range is the brainchild of Leiths-trained chef, Tess Reed, who wanted to create a brand that not only looked and tasted great, but was good for you too.

“As a lifelong fan of salad dressing, I’d always been really underwhelmed by what was on offer in the supermarkets, with the majority of dressings full of saturated fats, emulsifiers and refined sugars,” said Reed. “I started thinking that the world needs good salad dressing! Not just dressing for leaves, but dressings that you can use everyday in a variety of ways, that elevate simple ingredients and make cooking more delicious, simple and fun.

“I am so excited to be starting the New Year with such a step-change to our distribution. Our independent retail partners have always been our heartland, and continue to be at the core of everything we do. Having two such established wholesalers on board for 2025 means we can continue to extend our availability.”