Skip to content
Search
AI Powered
Latest Stories

Alpro adds oat-based option to Big Pot line-up

Leading plant-based brand Alpro has expanded its popular Big Pot line-up with a 100 per cent oat-based option.

Alpro Absolutely Oat joins the yogurt aisle with the highest oat and fibre content on the market - 15.5 per cent oat content per 350g; 2.7g fibre content per 100g – and the product is naturally low in sugars and fat, with the added benefit of natural cultures.


“Oat drinks are now a firm favourite amongst consumers, with oat on track to become the number one ingredient in plant-based drinks by the end of 2020,” said David Jiscoot, marketing director for Alpro UK & Ireland.

“Naturally, this means that there’s a huge opportunity to mirror this success in the yogurt aisle and, as the clear and consistent category leader, Alpro is uniquely placed to make this happen.”

Jiscoot added that the new product will tap into breakfast and afternoon snack occasions.

“As well as being rich in fibre, Alpro Absolutely Oat is made from 100 per cent European oats, so we are confident it will appeal to people looking for new ways to enjoy healthy, sustainable oat-based products in their diets,” he said.

More for you

Riot Labs launches 12 supercharged e-liquid flavours

Riot X Blackcurrant & Passionfruit e-liquid flavour

Riot Labs launches ‘supercharged’ range of new e-liquid flavours

E-liquid producer Riot Labs has launched what it calls a “supercharged” collection of new flavours for 2025.

The launch comes at a crucial moment for the vape sector, with the impending disposables ban on 1 June set to push vapers towards pods and refillable devices to help them continue their quit smoking journey.

Keep ReadingShow less
limited edition Disney PEZ wholesale

wholesale PEZ dispensers

Hancocks launch new PEZ dispensers this spring

Confectionery wholesaler Hancocks is set to launch new licences within the popular PEZ dispenser range.

The new licences offers retailers the chance to link up with new film launches, and maximise sales through offering popular character-driven confectionery which is sure to grab attention in stores.

Keep ReadingShow less
Hancocks wholesale candy multi-buy deals

Crazy Candy Factory wholesale prices

Hancocks shares must-stocks for this Easter

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers unmissable savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

Keep ReadingShow less
Hancocks Launches Knockout Novelty Deal, Cola flavour

Hancocks novelty candy deal

Hancocks launches new Knockout Novelty Deal

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

Keep ReadingShow less