Skip to content
Search
AI Powered
Latest Stories

Ambrosia returns to UK screens ahead of Christmas

Premier Foods is bringing its Ambrosia brand back to TV screens for the first time in four years, as part of a multi-channel campaign worth £2.5m to celebrate the dessert brand’s Devonshire heritage. The TV advert launched on 1 December and will continue through the winter months.

"We have been making products that are naturally simple at our Lifton creamery in Devon for over 100 years, and this new campaign has a modern, friendly look that still stays true to the brand’s heritage and embraces what people love about the range,"commented Daniel Jalalpour, Brand Director for Desserts. "We saw 1.3 million new shoppers turn to our dessert brands in response to the lockdown earlier this year, and that has in turn contributed to total growth of +16 per cent in the ambient dessert category [1]."


Marking the brand’s return to television, the advert introduces a new character, Moley, to communicate how the brand can help to "spread naturally simple pleasures". In the advert, the oodland character makes its way across the Devonshire countryside, picking fruit from the hedgerow before spotting Ambrosia custard being served at a nearby picnic. Moley swoops by to take a little himself, and the advert closes with a shot reminiscent of that shown on Ambrosia packs, alongside the tagline, "Devon knows how they make it so creamy". (The advert was created using a puppet and drone videography rather than CGI and includes shots of the Devon skyline throughout.)

The ad is expected to reach 74% of UK households between December and March, a key time of year that is worth £180m to the category [2].

The campaign will be supported by in-store materials, with limited-edition cans (400g) of Ambrosia Custard and Rice Pudding available with festive designs in the final run-up to Christmas.

[1] Kantar Worldpanel (P12M to 1st Nov 2020)

[2] Value given is total category value sales for Dec 2019-Feb 2020

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less