Andrex has announced that it will be extending the Mega Rolls format across its portfolio into Supreme Quilts and Gentle Clean.
Mega Rolls initially launched in July 2022 with the Classic Clean variant, and will now be available to purchase in two additional formats: Supreme Quilts, designed with softer and thicker sheets for premium comfort, and Gentle Clean, embossed with the Andrex puppy on every sheet.
Mega Rolls offers at least 50 per cent more sheets on each roll – lasting 50 per cent longer.
Reflecting the brand’s mission to become more sustainable, Andrex Mega Rolls use less plastic packaging and cardboard, require fewer trucks to transport, and contains at least 30 per cent recycled material. These efforts are in addition to the brand’s existing commitment to produce all products in the Andrex range from responsibly sourced fibres and use only 100 per cent recyclable packaging (which contains at least 30 per cent recycled plastic).
Andrex Supreme Quilts and Gentle Clean Mega Rolls will be available on shelves from 5 June 2023 and will continue to roll out nationwide throughout the summer.
"We are committed to listening to our customers’ needs and have been looking for ways to improve their lives through our Andrex products for over 80 years," said Dan Howell, Vice President and Managing Director UK & Ireland, Kimberly-Clark. "We know that our customers are constantly looking for better value during their weekly shops but still want comfort and quality, which is why we are proud to extend our Andrex Mega Rolls portfolio to include Gentle Clean and Supreme Quilts. A family-size pack which lasts 50 per cent longer compared to standard rolls, so families can feel confident in enjoying a superior feeling of clean, for even longer.”
Jo Taylorson