Skip to content
Search
AI Powered
Latest Stories

ANDS celebrates Golden Leaf Award

ANDS celebrates Golden Leaf Award

ANDS, distributor of alternative nicotine delivery systems, has earned the coveted Golden Leaf Award for its new 99 per cent plus recyclable and recoverable SLIX disposable vape.

The annual Golden Leaf awards recognise ‘outstanding contributions’ from companies associated with the global tobacco and nicotine sectors and this year saw a record number of entrant vying to become one of just six winners.


The Golden Leaf Award judges gave ‘special consideration’ to companies who displayed a ‘commitment to innovation and/or sustainability’ – two areas where ANDS has poured significant investment.

Responding to the win, ANDS Co-Founder and President Fadi Maayta said it is a ‘great honour’ to earn such an esteemed award and to be recognised as a brand which has put ‘product development and the environment at the top of its agenda’.

He said: “We are, and have always strived to be, market disruptors. Providing adults with a potentially less harmful avenue away from deadly combustible tobacco is, of course, firmly at the core of what we do – but this is not the only issue we are working hard to address.

“The single-use vape sector has been under increased scrutiny for its impact on the planet. The newly released SLIX is our initial answer to this pressing industry challenge.

“Product innovation – along with greater consumer education on recycling and more widely available, fit-for-purpose collection schemes – is key to reducing the environmental footprint of the disposable market.”

As part of the announcement of this year’s Golden Lead Award winners, it was said that a ban on the single-use category would see smokers ‘lose out on what many believe to be a convenient, accessible and compelling alternative to conventional cigarettes’ and that the new SLIX device has hit the market at the right time.

A study – commissioned by ANDS and conducted by Waste Experts – revealed the SLIX disposable creates 70 per cent less waste by weight, takes 57 per cent less time to dismantle and is 25% lighter and significantly less complex when compared to the market-leading brand.

The report, which was recently unveiled in the Houses of Parliament, also confirmed the SLIX device is 99.29 per cent recyclable and recoverable.

Maayta said: “We continue to invest in product innovation and are working tirelessly to counter the environmental impact of single-use vapes, including by correcting misperceptions that disposables cannot be recycled.”

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less