ANDS, distributor of alternative nicotine delivery systems, has earned the coveted Golden Leaf Award for its new 99 per cent plus recyclable and recoverable SLIX disposable vape.
The annual Golden Leaf awards recognise ‘outstanding contributions’ from companies associated with the global tobacco and nicotine sectors and this year saw a record number of entrant vying to become one of just six winners.
The Golden Leaf Award judges gave ‘special consideration’ to companies who displayed a ‘commitment to innovation and/or sustainability’ – two areas where ANDS has poured significant investment.
Responding to the win, ANDS Co-Founder and President Fadi Maayta said it is a ‘great honour’ to earn such an esteemed award and to be recognised as a brand which has put ‘product development and the environment at the top of its agenda’.
He said: “We are, and have always strived to be, market disruptors. Providing adults with a potentially less harmful avenue away from deadly combustible tobacco is, of course, firmly at the core of what we do – but this is not the only issue we are working hard to address.
“The single-use vape sector has been under increased scrutiny for its impact on the planet. The newly released SLIX is our initial answer to this pressing industry challenge.
“Product innovation – along with greater consumer education on recycling and more widely available, fit-for-purpose collection schemes – is key to reducing the environmental footprint of the disposable market.”
As part of the announcement of this year’s Golden Lead Award winners, it was said that a ban on the single-use category would see smokers ‘lose out on what many believe to be a convenient, accessible and compelling alternative to conventional cigarettes’ and that the new SLIX device has hit the market at the right time.
A study – commissioned by ANDS and conducted by Waste Experts – revealed the SLIX disposable creates 70 per cent less waste by weight, takes 57 per cent less time to dismantle and is 25% lighter and significantly less complex when compared to the market-leading brand.
The report, which was recently unveiled in the Houses of Parliament, also confirmed the SLIX device is 99.29 per cent recyclable and recoverable.
Maayta said: “We continue to invest in product innovation and are working tirelessly to counter the environmental impact of single-use vapes, including by correcting misperceptions that disposables cannot be recycled.”
Organic food supplier Biona launched a new organic Ginger and Turmeric paste which will be available to retailers from March onwards, with an RRP of £3.19.
Biona’s organic Ginger and Turmeric paste is a ready-to-use blend that caters to both convenience and wellness trends. The paste is made using organic ginger and turmeric, giving consumers no need to peel or chop, so simplifying their meal prep for popular dishes, like Indian or Malaysian-inspired curries.
Immune-fortifying foods like ginger and turmeric are currently in high demand, with a growing number of UK consumers understanding the potential health benefits of both. Ginger can play a part in aiding digestion, reducing inflammation and improving blood sugar levels. Turmeric on the other hand is a powerful antioxidant which protects human cells from damage as well providing other benefits to the body such as lowering cholesterol.
“With recent data from Nielsen once again confirming the positive growth trajectory for organic food sales, which are now outperforming non-organic, we’re excited to bring another sought-after and healthy organic option to market," said Carmen Ferguson, Brand Manager at Biona’s parent company Windmill Organics. "Scratch cooking continues to grow in popularity, and particularly South-East Asian-inspired scratch cooking, so we expect this new launch to be well-received by consumers.”
Carlsberg Britvic is launching a duo of indulgent Pepsi zero sugar colas that offer a unique drinking experience. Available in two irresistible flavours — Strawberries ‘N’ Cream and Cream Soda, these are the ultimate sweet treat to indulge and give retailers the chance to recruit younger shoppers to the cola category.
Pepsi is leading the way with zero sugar cola and flavour innovation, delivering strong growth to the cola category, with Pepsi MAX Flavours driving +8.7 per cent growth in the last year. With its track record of flavour innovation, from the bright blue Pepsi Electric to Pepsi MAX Mango, the brand is well-positioned to be disruptive, step boldly into the indulgence space and keep consumers engaged in the soft drinks category.
This range taps into the growing demand for flavoured cola, an area that has seen significant growth, growing three times faster than unflavoured cola highlighting the desire particularly among younger Gen Z shoppers. With this in mind, the pack designs are consciously bold with the launch supported by a comprehensive and disruptive communications plan targeted at recruiting new Gen Z shoppers into cola.
“Pepsi brings unique flavours and zero-sugar offerings to retailers’ shelves," said Ben Parker, VP Sales – Off Trade. "This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavour lovers in mind. The treat-inspired flavours will entice shoppers with a new experience and help increase sales in a highly competitive category. We’ll be working with retailers to help make the launch a success, with the aim of increasing footfall and sales, thanks to the product’s distinctive look helping it stand out on shelves.”
Pepsi Treats will be supported by point-of-sale materials and free case promotions, designed to create maximum visibility and excitement across channels. The launch will roll out from 29 January across selected grocery and then become more widely available in convenience and foodservice. The product is available in a 500ml price-marked packs & plain, multipacks of eight cans, 330ml cans, and 1.5 litres (Strawberries ‘N’ Cream only).
Plenish, the leading brand for single shots in the UK, has announces the launch of its biggest marketing campaign to date, ‘Give it a Shot’.
The campaign will spotlight the health and lifestyle benefits of Plenish’s range of health shots, and aims to encourage consumers to invest in their wellbeing and upgrade their daily routine with a Plenish shot.
Plenish shots have taken the market by storm, growing tenfold to over £10 million RSV in just two years, propelling overall growth for the category. Shots have grown 617 per cent in sales value in four years, and the category is now worth £42.1 million.
Targeting key health and wellness needs, the range includes Ginger Immunity, Turmeric Recovery, Berry Gut Health, Mango Vitamin D, Beet Balance, and Spirulina Detox.
The new ‘Give It a Shot’ campaign uses positive and disruptive language to raise awareness for Plenish shots during a key time for the wellness category. The launch of the campaign has been timed to offer consumers a reminder to maintain healthy habits all year round, particularly post the January reset.
“Our ambition is to challenge the status quo and make sure that when Brits hear or see the word ‘shot’ they think of health first,” Alex Petrogiannis, Marketing and E-Commerce Director at brand owner Carlsberg Britvic, said.
“By disrupting consumers’ perceptions, we want to bring in new shoppers to the category and accelerate its already phenomenal growth. Plenish is a brand people trust and, as such, we are uniquely positioned to make it happen.”
The campaign will run throughout January and February, including nationwide out of home advertising, display and paid social media across Instagram and TikTok, sampling activity including vending machines, shopper marketing and exclusive events.
The advertising will dominate Old Street, Euston, Notting Hill Gate and South Kensington tube stations from 27 January. It will also appear across the nation, both roadside and in railway stations including Bournemouth, Brighton, Bristol, Manchester, Reading, and London stations including Blackfriars, Charing Cross, Euston, St Pancras, Wandsworth Town, and Waterloo.
The campaign will run alongside the brand’s debut in TV advertising with the continued sponsorship of Channel 4’s breakfast programming, which has been on-air since summer 2024 and aims to reach an estimated audience of over 15 million viewers by mid-February. The campaign follows Plenish’s recent ‘Nothing to Hide’ campaign in October, which focused on the brand’s commitment to ingredient transparency when it comes to plant-based m*lks.
The creative campaign will also be visible in Virgin Active clubs across the country with media displayed on vending machines, which are fully stocked with the Plenish shot range.
Plenish is also running a paid social media campaign across its Instagram and TikTok channels, with content produced by creators in the wellness and lifestyle sphere. To further bring the campaign to life with in-person experiences, Plenish has partnered with London-based running hub, Runlimited to host a ‘Run & Rave’ event in London on 31 January, where participants will enjoy a 5km run followed by a rave fuelled by Plenish’s wellness shots.
Unilever has expanded its deodorant business in the UK with the launch of new whole body ranges for Sure and Lynx.
The launch is the latest in a series of deodorant innovations from Unilever, backed by its R&D deodorant capabilities. The new whole body products are designed specifically for multiple areas of the body, using Unilever’s exclusive odour-adapt technology that adapts to the varying odours found in different parts of the body.
Available now, the UK launch is part of a multi-year innovation plan across three of Unilever’s power brands, beginning with Sure and Lynx this year, and to be followed by Dove.
Unilever said the launch will tap into the rapidly rising demand for whole body personal care products. Global google searches for ‘whole-body deodorants’ are up 1,000 per cent in the past year and one in three UK adults are already using a deodorant on body parts besides underarms.
“We’re excited to continue to transform the deodorant category and shake up the personal care aisle and are working hard with our retailer partners to land these new breakthrough innovations with their shoppers and create new space for whole body products,” Monique Rossi, general manager, deodorants, Unilever UKI, said.
“We believe whole body deodorant is a major incremental growth opportunity and that our Sure, Lynx and Dove deodorant brands are perfectly positioned to drive trial and product love at scale.”
Sure Whole Body Deodorant is available in two female and two male scents. Three formats have been developed for the Sure range - spray, stick and cream - to suit different areas of the body and application preferences.
Sure utilises Odour Adapt Technology, developed exclusively for Unilever, which offers malodour protection all over the body, with a superior formula designed specifically for whole body use and use in sensitive places.
With 45 per cent of men stating they have malodour issues in intimate parts, the leading male toiletries brand Lynx is launching Lynx Lower Body Spray. Available in two scents, Pear & Cedarwood and Coconut & Sandalwood, the light and invisible spray provides 72-hour freshness, also using Unilever’s exclusive technology to neutralise odour.
Both Sure and Lynx products are gentle on the skin, alcohol free and accredited by the British Skin Foundation.
“We don’t always like to talk about it but odour affects us all in different ways. What makes our whole body deodorant ranges different is that they have been designed specifically to adapt and target odour found all over the body, and are a perfect solution for shoppers looking for odour protection beyond their underarms. We see this as a highly incremental opportunity for retailers and we’re confident our whole body deodorants are going to be a game-changer in the personal care aisles,” Rossi noted.
Both launches will be supported by a substantial ATL campaign, backed by a £12.5m investment. In addition, the launch will be elevated by an extensive in-store presence, with shopper marketing activities to make the launch unmissable, including POS, store takeovers and experiential activations.
KP Snacks is once again expanding its PMP portfolio with the launch of Frisps Cheese & Onion £1.25 PMP. Available now, the new product delivers Frisps’ classic Cheese & Onion flavour in an increasingly popular format.
The PMP segment within CSN is strong, worth £368.8m, with PMPs representing 39 per cent of crisps and snacks purchases. By launching the new Frisps £1.25 PMP, KP Snacks is capitalising on the strength of this format and adding even more variety to its popular PMP portfolio.
Worth £122 million, KP Snacks’ PMP range features leading brands and a broad selection of flavours across the value spectrum from its ever-popular Space Raiders 40p PMP to Hula Hoops Big Hoops, the top-performing PMP SKU.
“At KP Snacks, we know that PMPs play a vital role in driving sales for retailers, appealing to consumers with the promise of great value," said Stuart Graham, Head of Convenience and Impulse. "Our strategy focuses on bringing the right brands and flavours to this popular format and we are delighted to be tapping into shopper demand with Frisps Cheese & Onion £1.25 PMP.”
Frisps’ crinkle-cut crisps were launched in 1989. Bursting with flavour the popular brand is available in three classic flavours: Ready Salted, Cheese & Onion, and Salt & Vinegar.