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Arla UK records strong growth of key brands

Arla Foods UK Achieves Strong Brand Performance in 2024

Arla UK

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Arla Foods today (19) reported strong year growth in 2024, marking the second-highest level in Arla’s history and reflecting strong market demand and effective cost management.

Arla Foods UK saw branded revenues increase by 7.6 per cent last year, with its Arla brand up over 10 per cent and Lurpak increasing 7.5 per cent.


Meanwhile, its Arla Protein range made significant gains, growing at 28.6 per cent and Arla Skyr rose by 21.5 per cent in a particularly strong year for the group’s yogurt brands.

Arla’s UK foodservice division also saw good volume growth at over 22 per cent, with strategic branded revenue growth finishing the year at over 17 per cent.

However, following changes in the external landscape, such as lower prices and overall milk volume declines, plus adjustments to private label volumes, Arla’s UK revenue declined 2.9 per cent year-on-year.

Bas Padberg, Managing Director of Arla Foods UK, commented, “2024 was clearly a year of strong branded growth, which really highlights the power of the portfolio and product mix we have, as shoppers look for quality, nutritious and tasty products.

“As a cooperative, everything we do is to drive the best possible returns for our owners, so through strong collaboration and the support of the farmers, our customers and the whole business, means we can give back to our farmers for the hard work they do in producing our food and investing for the future of the dairy industry.”

Padberg added, “As a nutrient dense food, milk can play an important role in contributing to a healthy, balanced diet.

“Supporting people with access to quality dairy products is something we are hugely passionate about and will continue to do into 2025.”

In November last year, Arla Foods launched three new branded yogurt products, signalling its ambition to invest and grow its yogurts portfolio.

The new products include Arla Lacto FREE natural yogurt (400g), Arla Skyr Whipped (128g) – in three flavours – and Arla Protein yogurt, in a larger pot (450g).

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PayPoint and Fuel Bank Foundation are working together to deliver fuel vouchers to support those most in need.

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“Without our help, they will be forced to live in cold, damp homes, with no energy for heating, lighting, cooking or cleaning. Living in a cold home can have a devastating impact on the physical health and mental wellbeing of both the young and old. Many children, for example, are forced to go to school tired, hungry and in dirty uniforms, and are condemned to a lifetime of poverty.

“There are around six million households in the UK in fuel poverty. It’s sorrowful to think that so many people face disconnection simply because they cannot afford energy. The consequences are profound: children unable to bathe in warm water, parents skipping meals to pay for energy, and elderly people living in homes that exacerbate health conditions. That is why it is so important that we get help to people as quickly and as easily as possible.”

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“Through our extensive network, we're ensuring that energy support is accessible when and where it's needed most. This reinforces our commitment to ensuring retailers serve as a vital support pillar for communities across the UK, whilst also offering additional sources of revenue generation for our store owners.”

"With over 30,000 locations across the UK, more than 99 per cent of Brits live within one mile of a PayPoint retailer partner. The stores offer convenience and flexibility for consumers, including those topping up energy meters, thanks to their accessibility and early-until-late opening hours. This is particularly important for households on prepayment meters during the colder months, as they need to top up meters outside of standard working hours.

"The provision of emergency fuel voucher redemption is so important, and demonstrative of the key role PayPoint retailer partners play in their local communities, ensuring that vulnerable households receive fast, efficient, and secure access to essential fuel support during challenging times."

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