The much-awaited Asian Trader Product Award shortlist is finally out.
Each year, in addition to the retailer prizes awarded at the prestigious Asian Trader Awards, special product awards are also handed out to the brands voted for directly by our readers and the wholesalers who supply the channel.
The Retailer awards are adjudicated by our panel of judges – and Asian Trader Awards is unique in that every single finalist receives an in-store visit by our roving judge, Alan Ramsay.
The product awards are democratically decided by sheer weight of votes from retailers themselves (products are scored on innovation, sales and marketing to drive pull through) – a really useful and authentic view of what is good and what sells directly from the shelves of stores nationwide.
Here are the Asian Trader Awards 2024 product finalists by category:
Convenience Lager, Beer and Cider Brand of the Year
- Birra Moretti Sale di Mare
- Kestrel Beer
- Brewdog Cold Beer
- Corona Cero
- Kingfisher Beer
Convenience Vape and Next Gen Brand of the Year
- Veev One
- Blu Bar Pod
- Angel 2400
- Riot Connex
- Ploom X Advanced
Convenience Confectionery Brand of the Year
- M&M's Minis
- Cadbury Starbar Duo
- Mentos
- Aero Choco Hazelnut
- Nerds Candy
Convenience Soft Drinks, Bottled Water and Juices Brand of the Year
- Lucozade Energy Blue Burst
- Volvic Touch of Fruit Sparkling
- Boost Drinks
- Juice Burst Peach Iced Tea
- Tropicana Sparkling Orange
- Coca Cola Lemon
- Rockstar Energy Zero Sugar Blueberry
Convenience Snacks Brand of the Year
- McCoy's Epic Eats
- Takis PMP Range
- Walkers Extra Flamin' Hot
Convenience Grocery Brand of the Year
- Maryland Cookies
- Magnum Euphoria Pink Lemonade
- McVitie's Signature
