Skip to content
Search
AI Powered
Latest Stories

Aspall launches new Crisp Apple Cyder ahead of summer season

Aspall launches new Crisp Apple Cyder ahead of summer season

Aspall Cyder has unveiled a new super premium cider in a 330ml can as it looks to grow its reach to new consumers and occasions.

The new Aspall Crisp Apple Cyder has a light, crisp apple flavour, with a lower ABV than the rest of the Aspall range in the off-trade (4.5%).


Already available in Tesco, Morrisons and Waitrose stores, the new product will be rolled out nationwide from this month, ahead of the key summer season.

It is the first Aspall product in a 330ml can, available in four- and 10-can multipacks. The can boasts a sleek, stylish design that is convenient to pick up and enjoy during social occasions over summer months.

Can formats currently make up two-thirds (67%) cider sales [IRI, 52 w/e 02.12.23], but the Aspall team has identified a gap in the market for a super premium canned cider, bringing a more sophisticated alternative to larger cider can formats currently available on the market to attract a broader range of consumers.

The innovation has been well received in trials among both traditional cider drinkers and ready-to-drink (RTD) cocktail fans – with almost two-thirds (63%) of people that would usually drink RTD cocktails saying they would definitely or probably purchase Aspall Crisp Apple Cyder.

“Cider is a popular drink over the summer as consumers look for something refreshing to enjoy during the warmer weather across multiple occasions. Our new Aspall Crisp Apple Cyder is light and refreshing, retaining the distinctive flavour qualities of our 300 year old Aspall brand, whilst broadening its appeal to new consumers, in new drinking occasions through an accessible format, lower ABV and crisp finish,” Stuart Ayre, marketing controller for cider at Molson Coors Beverage Company, said.

“More people are looking towards cider in cans but there’s a gap in the market for a super premium option. Aspall Crisp Apple Cyder is perfectly placed to tap into that opportunity, offering a more sophisticated option for consumers to pick up and enjoy. Early consumer research showed that the product appealed to both existing cider drinkers and consumers that would usually drink RTD cocktails, so we’re confident that it can increase the category’s penetration and appeal to a wider range of consumers.

“Aspall is known for its commitment to cyder made finer, and Aspall Crisp Apple Cyder ticks all the boxes. Feedback from consumers so far shows that they love the taste and the premium feel of the cans, so we’re confident that it will be a hit.”

The launch will be backed with a dedicated marketing and PR campaign running throughout the spring and summer months, alongside in-store activations, building on the brand’s ‘Cyder Made Finer’ above-the-line campaign across its wider portfolio.

More for you

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s has unveiled its new ATL campaign, “Mix It Up”. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Irish Whiskey brand Jameson has been the English Football League's (EFL) main spirits sponsor for two seasons and is deeply entrenched in all aspects of the league, including player sponsorships. It has now signed up with Admiral to celebrate both brands' association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear, to create a slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Christmas.

Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves,” said Josh McCarthy, Brand Director for Pernod Ricard UK. “A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime. Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops in the park and at the local football clubs.”

Keep ReadingShow less
Customer design takes centre stage on new Rizla limited-edition paper

Customer design takes centre stage on new Rizla limited-edition paper

An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.

The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.

Keep ReadingShow less
WKD X expands range and unveils first-ever ad campaign

WKD X expands range and unveils first-ever ad campaign

WKD X, the caffeine-containing 7% ABV innovative sub-brand from the leading RTD, is building on the strong successes achieved since its 2022 launch with the introduction of two additional flavour variants and its first dedicated media campaign.

Drawing its inspiration from the energy drinks category, WKD X variants contain caffeine, guarana and taurine, and compete in the fast-growing ‘enhanced RTD’ segment of the overall alcoholic ready-to-drink category.

Keep ReadingShow less