Award-winning cider maker, Aston Manor has introduced two brand-new flavours to its iconic Crumpton Oaks range, just in time for Spring and Summer.
Made from the finest blend of bittersweet apples, Crumpton Oaks is the number one value cider brand in the impulse channel and the new flavours, Crumpton Oaks Strawberry and Crumpton Oaks Berry, are welcome additions to this popular range.
The expansion of the range promises to provide cider lovers with affordable and great tasting summer drinks, whether they’re heading to outdoor events or hosting a family barbecue.
Fruity perfection at an affordable price
Bursting with refreshingly sweet flavours, Crumpton Oaks Strawberry is the perfect blend of sun-ripened strawberries balanced with crisp orchard apples. For a more vibrant drink, Crumpton Oaks Berry offers a refreshing mix of berry flavours for a smooth and satisfying sip every time.
Ideal for picnics and outdoor events, both new flavours are available in pint cans with an RRP of just £1.50 each. Catering to a third (33%) of cider shoppers who prefer to buy cider in single-serve cans and with an ABV of just 4%, these mighty refreshing new flavours are perfect for summer socialising.
Meeting the rising demand for flavoured ciders
The launch comes in response to the booming popularity of flavoured cider, with 40% of cider consumers now on the lookout for new flavours.
Berry flavours currently hold the largest share of the cider category - with flavoured cider sales in the value sector growing by +11% MAT. Crumpton Oaks Strawberry and Crumpton Oaks Berry are therefore perfectly positioned to meet anticipated consumer demand.
And, with 66% of cider drinkers mainly drinking cider during the warmer months, they are set to be a hit with customers this summer.
Natalie Marshall, Trade Marketing Manager at Aston Manor commented, “We’re delighted to add two brand-new flavours to our much-loved and iconic Crumpton Oaks brand. Cider is a go to drink for many, particularly as the weather warms up, and we know that consumers are always on the lookout for brand-new flavours to try.
“At Aston Manor, we pride ourselves on delivering great tasting ciders on a budget. As household budgets continue to be stretched, we’re determined to offer consumers maximum taste without breaking the bank.
“We’re confident that Crumpton Oaks Strawberry and Crumpton Oaks Berry will offer that unbeatable taste of a refreshing fruit cider throughout Spring and Summer”.
Initially launched in Tesco stores nationwide, Crumpton Oaks Strawberry and Crumpton Berry will be available to order this summer in the wholesale, grocery and independent retail channels.
