Skip to content
Search
AI Powered
Latest Stories

Aunt Bessie’s brings back heart-shaped Yorkshire puddings for Mother’s Day

Aunt Bessie’s brings back heart-shaped Yorkshire puddings for Mother’s Day

Back by popular demand, Aunt Bessie’s is relaunching it’s packs of Heart-Shaped Yorkshires

The limited-edition Yorkshires will be available at Co-op and Nisa stores from 10th - 30th March 2021,with a £1 RRP .


Louise Grace, Senior Brand Manager at Aunt Bessie’s, said: “Mother’s Day this year is likely to look very different from previous years, and it’s very likely that families won’t be able to share as many moments together. We were therefore keen to help add a special touch to mealtimes with the relaunch of Heart-Shaped Yorkshires, giving shoppers the chance to enjoy either at home with close family or perhaps via a virtual Mother’s Day catch up instead.”

Over the last year, convenience stores have been increasingly relied upon by many shoppers as part of their weekly shop, with the frozen category one of the main beneficiaries of increased footfall into stores. Recent research between Aunt Bessie’s sister brand, Birds Eye, and KAM Media revealed that 74 per cent of convenience store participants have seen demand for frozen food grow this year, with 42 per cent saying frozen grew more than any other category. The re-launch of Aunt Bessie’s Heart-Shaped Yorkshires will help to retain shopper’s interest within the category, helping to create excitement through innovation.

The launch also coincides with the continued growth in popularity of roast dinners, particularly around key seasonal occasions such as Easter and Christams. In the run-up to Christmas, Aunt Bessie’s outperformed the roast dinner category, with strong performance to grow +14.7 per cent.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less