Bacardi Limited has announced the launch of a new ‘mindful drinking’ campaign this January, designed to help retailers tap into a sales opportunity worth a predicted $500 million (£370m) RSV by the end of 2024.
Mindful drinking - the practice of being aware of why, how much and what alcohol we drink - has become incredibly popular this year, with the lockdowns and restrictions of 2020 accelerating its growth.
In the UK, Google searches for non-alcoholic beverages have been 30 per cent more when compared to last year, with a dramatic rise from March for searches for ‘Aperitivo’, the firm noted.
“As lockdown impacted our lives and routines, not only did people begin to seek out lower ABV cocktails, they also began enjoying cocktails a little earlier than usual and began experimenting with longer drinks and alcohol-free options,” commented Brenda Fiala, global vice president for strategic insights and analytics at Bacardi.
“That meant mindful drinking really took off and it’s here to stay.”
Consumer research has also shown that half of UK consumers (50%) plan to drinking more mindfully during the festive season and participation in a ‘dryanuary’ is set to be at its highest ever, with a similar number (48%) planning to take part.
The family-owned spirits company said its new ‘Less is More’ campaign will demonstrate an even bigger focus and investment in the category’s future, driving awareness of the company’s line-up of premium no/low drinks that include the recently launched MARTINI Non-Alcoholic Aperitivo, as well as MARTINI Fiero vermouth and ST-GERMAIN elderflower liqueur.
“We know people are stepping up their cocktail game with premium spirits, putting quality over quantity, and at the same time, are intrigued by the explosion of new alcohol-free spirits available to choose from,” said Marine Rozenfeld, innovation development lead for Bacardi for Western Europe, Australia & New Zealand.
“Now it’s about taking them further on the journey of exploration. From MARTINI Non-Alcoholic cocktails, to longer drinks like the ST-GERMAIN Spritz and the MARTINI Fiero & Tonic, we want to help give people the tools and know-how they need to drink mindfully.”
The campaign will focus on visibility and education, aiming to signpost no/low options for cocktail-lovers, bartenders and store owners, in a way that’s both engaging and easy-to-understand.
The activities include deploying menu cards and editable templates to bars and leaflets and stand-out POS displays in retail. Sampling activity will be held across retail and when they can reopen, in bars.
Bacardi will be launching dedicated ‘Less is More’ Amazon gift stores in UK, Germany and Spain to inspire at-home bartenders with recipes and interactive content. It will also use social media to drive awareness for MARTINI Non-Alcoholic Aperitivo in selected markets.
Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.
With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.
Blood orange is characterised by its deep red flesh and sweet citrusy taste and in its new Blood Orange Crunch Bar, Cox & Co. has paired Blood Orange oil with raw cacao nibs for a zesty flavour, and balanced it with subtle vanilla notes and a moreish crunch.
“We are thrilled to be launching a brand new flavour of our popular 75g dark chocolate bars. Orange-flavoured chocolate is one of the most sought-after amongst chocolate buyers, so we wanted to deliver on this, but with a Cox & Co. twist!” said founder, Gavin Cox. ”The combination of zesty, citrusy flavours with the slightly bitter coffee notes, make the new Blood Orange Crunch bar the perfect treat for dark chocolate fans.”
Blood Orange Crunch is joining Cox & Co.’s range with six other delicious vegan flavours to choose from, including Miso & Caramel, Mint Crunch, Bee Pollen & Honey, Raw Cacao Nibs, 71 per cent Dark Chocolate and Single Origin Pure Cacao (100 per cent).
“Our original range of dark chocolate bars continue to be our best-selling product, with customers continuing to enjoy the unique flavour combinations, blended with our single-origin Colombian cacao. We expect our new Blood Orange Crunch to be very well received and look forward to hearing what customers think,” added Gavin.
Cox & Co.’s cacao is sourced from Colombia’s Luker Chocolate estate as part of "The Chocolate Dream" initiative, which invests in farmers, communities and sustainable farming methods to produce chocolate that’s as ethical as possible.
Cox & Co.’s NEW Blood Orange Crunch Bar is available to retailers nationwide (priced from £13.50, 3 x 70g bars).
Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.
Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …
Gnaw’s new-for-Christmas “Hugs in Mugs” hot chocolate and bars represent the perfect halfway house; a fresh twist on timeless classics using hot chocolate and meticulously crafted bars as the perfect portion-controlled mediums for reacquainting our taste buds with sweet-themed flavour marriages from times gone by. After all the very definition of “new-stalgia” is revisiting comforting classics in a cooler, more modern way.
“In today’s fast-paced world, we’ve drawn upon our deep love of quality chocolate and indulgent sweet treats to create our range of gooey-centred choc spoons,” said Gnaw Head of Brand, Muhammad Karim. “Perfect for savouring during precious ‘me-time’ moments Or sharing with someone you love, they’re designed to bring a little dash of luxury to your day.”
120g Gooey Pudding Hot Chocolate Spoons PLUS marshmallows (x3) £11.95
80g Pud bars (Banoffee, New York Cheesecake, Christmas Pud) RSP £3.50
Fresh on the heels of joining The Scottish Bee Company under a Natural Larder umbrella, adult soft drinks evangelist Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic, which will become the latest addition to an exquisitely branded range of low-calorie botanical brews that include: Bramble & Rosemary, Nettle & Elderflower, Pink Grapefruit & Basil, Rhubarb & Ginger and Mint, Chilli and Cucumber.
Born at the height of the Pandemic back in 2020, Nuisance Drinks is an ambitious adult soft drinks business, initially born from the foraging exploits of entrepreneur Hugo Morrisey, who first set out to re-create his mother’s celebrated nettle cordial.
The instant popularity of his quirky brew within the UK’s forward-thinking farmer’s markets convinced Morrisey that there was real potential for a far-reaching range of ambitious flavour marriage soft drinks that paired familiar, everyday flavours with more historically forgotten, left-field ingredients.
Morrisey could see the scope to champion a range of beautifully balanced nostalgic flavours that harked back to simpler times.
“I knew from the outset that I wanted to create a range of clean-deck, low-calorie (less than 50 calories) adult soft drinks with clear sustainable convictions that could be drunk either straight from the can or as the perfect mixer with vodka or gin. In each instance the vision was to blend deliciously distinct everyday flavours with some of the British countryside’s unceremoniously shunned shrubbery,” Morrisey said.
Damson & Dandelion Tonic pairs the light, bitter twang with a hint of sweetness associated with dandelions with the sharp, astringent taste of damsons, tapping into the hot trend of ‘new-stalgia,’ which revisits comforting classics in a cooler, more modern way.
Leading sausage roll brand Wall’s has introduced a brand-new format to the hot pie fixture with the launch of its Deep Dish Pizza Pies, as it aims to add variety and attract younger consumers and families to the chilled savoury pastry category.
The new range is a unique hybrid of a pie and a deep-dish pizza, available in two classic recipes: Three Cheese and Pepperoni (both 150g, RRP £2). Both are now available across the convenience channel, along with Asda.
The launch follows incredible growth for Wall’s, which has doubled in size over the past two and a half years to become a £59 million brand, driven by a series of NPD aimed at attracting younger consumers and tapping into new meal occasions. Its latest fusion has been designed to offer younger shoppers and families new ways to enjoy hot pies in a category traditionally dominated by classic ingredients like steak and chicken, which is typically bought into by older consumers.
The Deep Dish Pizza Pies are filled with popular pizza topping combinations. The Three Cheese recipe features a blend of extra mature cheddar, mozzarella and Red Leicester cheeses, while the Pepperoni version is packed with tomato, extra mature cheddar and pepperoni. Available as an individual serving, the pies offer a convenient hot meal solution that can be oven baked or air fried.
“The typical chilled savoury pastry shopper is older, so the category must become more relevant for younger consumers if it’s going to continue to grow,” Jason Manley, brand director at The Compleat Food Group, home of Wall’s, said.
“Wall’s is uniquely positioned to meet this challenge as a leading brand in chilled savoury pastry, with a strong brand presence and resonance amongst younger shoppers. That’s why we’re innovating within the more traditional categories such as hot pies and introducing greater variety with our Deep Dish Pizza Pies.
“The Wall’s Deep Dish Pizza Pie is ideal for satisfying hungry kids after school, as well as working well as an after-work snack or part of a larger dinner. Launching with two popular pizza toppings, we are confident they will be a hit, and we look forward to introducing more recipes in the new year.”
KP Snacks is refreshing the packaging of Penn State, the UK's number one Pretzel brand, to deliver a bolder and cleaner look that represents its taste and quality. Rolling into stores from mid-November, the redesigned packs run across the entire Penn State range.
With cosy nights-in on the rise, KP Snacks has dialled up Penn State’s taste and quality credentials to reinforce the brand’s appeal within this occasion. Promising rewarding flavour and satisfaction every time, Penn State pretzels offer consumers a well-deserved treat to snack on during relaxing evenings spent at home.
Emphasising its excellent flavour and texture with clearer, more prominent images of the pretzels, the new design also brings the brand’s status as a “baked” snack to the forefront, drawing attention to its position as a lighter snack that consumers can indulge in.
The redesign drives awareness of the Penn State brand at a time when the Pretzel segment is showing strong growth, worth £48.3 million and growing at +15.8 per cent, ahead of the overall Crisps, Snacks and Nuts category (+5.4 per cent).
“We are excited to launch a new Penn State look and feel, designed to attract more shoppers to the brand and encourage them to consider Penn State for a delicious, quality snack for any in-home occasion, whether it’s relaxing after a long day or sharing with family and friends,” said Rachel Horrell, Senior Brand Manager at KP Snacks.
Available in a range of formats to meet all consumer needs and occasions, from its best-selling 175g sharing bags to £1.25 PMPs and six-pack multipacks, the Penn State range features two popular flavours including non-HFSS Sour Cream & Chive and Original Sea Salted, a true classic.