Bacardi set to shake up pre-mixed category with new Tails Cocktails  

Bacardi has announced the launch of Tails Cocktails, raising the bar for cocktails-at-home.

This is the first time this new range of premium batched cocktails from Tails will be available for consumers to enjoy at home. The brand was originally created for the hospitality industry, offering a hassle-free solution for serving premium quality cocktails easily, quickly and consistently.

“Over the last two years, cocktail awareness has boomed as people served up daiquiris, espresso martini cocktails and mojitos to make staying-in feel extra special,” said Evert-Jan Bos, general manager of Tails. “Now, as the on-trade reopens, consumers are enjoying the experience of being back in the bar and they’re ordering cocktails more than ever before.”

To tap into this thriving cocktail culture, Tails is bringing a taste of the bar home with new-look packaging and new recipes. Made using the Bacardi portfolio of premium brands blended with top quality ingredients, the pre-batched cocktail range is perfectly positioned for the rise in entertaining at home, and an ever-growing demand for hyper-convenience.

People can now enjoy the experience of shaking up a bar quality cocktail in just 30 seconds, with no planning required.

Tails Cocktails range has five variants: the ‘Rum Daiquiri’ made with Bacardi rum; the ‘Whisky Sour’ with Dewars Blended Scotch whisky; the ‘Gin Gimlet’ with Bombay Sapphire gin; and the ‘Espresso Martini Cocktail’ and ‘Passion Fruit Martini Cocktail’, both made with 42Below vodka.

A QR code on every 50cl bottle links to a 30 second ‘how to’ video which explains the three simple serving steps, along with garnish suggestions, for each cocktail.

Tails will be available from April in selected markets including the UK and Ireland.