Skip to content
Search
AI Powered
Latest Stories

Bacardi set to shake up pre-mixed category with new Tails Cocktails  

Bacardi set to shake up pre-mixed category with new Tails Cocktails  

Bacardi has announced the launch of Tails Cocktails, raising the bar for cocktails-at-home.

This is the first time this new range of premium batched cocktails from Tails will be available for consumers to enjoy at home. The brand was originally created for the hospitality industry, offering a hassle-free solution for serving premium quality cocktails easily, quickly and consistently.


“Over the last two years, cocktail awareness has boomed as people served up daiquiris, espresso martini cocktails and mojitos to make staying-in feel extra special,” said Evert-Jan Bos, general manager of Tails. “Now, as the on-trade reopens, consumers are enjoying the experience of being back in the bar and they’re ordering cocktails more than ever before.”

To tap into this thriving cocktail culture, Tails is bringing a taste of the bar home with new-look packaging and new recipes. Made using the Bacardi portfolio of premium brands blended with top quality ingredients, the pre-batched cocktail range is perfectly positioned for the rise in entertaining at home, and an ever-growing demand for hyper-convenience.

People can now enjoy the experience of shaking up a bar quality cocktail in just 30 seconds, with no planning required.

Tails Cocktails range has five variants: the ‘Rum Daiquiri’ made with Bacardi rum; the ‘Whisky Sour’ with Dewars Blended Scotch whisky; the ‘Gin Gimlet’ with Bombay Sapphire gin; and the ‘Espresso Martini Cocktail’ and ‘Passion Fruit Martini Cocktail’, both made with 42Below vodka.

A QR code on every 50cl bottle links to a 30 second ‘how to’ video which explains the three simple serving steps, along with garnish suggestions, for each cocktail.

Tails will be available from April in selected markets including the UK and Ireland.

More for you

KP Snacks supports retailers with Wicked activation

KP Snacks supports retailers with Wicked activation

To celebration the release of Wicked, in cinemas now, Butterkist is supporting retailers to drive footfall and sales with exciting in-store activations.

The initiative will see a select number of convenience stores across the UK involved in a store takeover to engage and excite local shoppers and drive awareness of the partnership, while delivering growth for the popcorn segment.

Keep ReadingShow less
Red Bull introduces new zero calorie drink

Red Bull introduces new zero calorie drink

This winter, Red Bull is broadening its no sugar offer with the global launch of Red Bull Zero, delivering Zero sugar and Zero calories, with the popular flavour of Red Bull Original Energy Drink, the leading single serve soft drink in the market.

Health is now a key concern for shoppers, with 75 per cent considering health when they choose a soft drink [Appinio, July 2024], however, taste continues to be the number 1 driver of purchase [Kantar, July 2023] highlighting the need for a sufficient offering of great tasting no sugar and zero alternatives alongside full sugar soft drinks.

Red Bull Sugarfree caters to this need, providing a no sugar offering but with a distinct flavour that has built up a loyal shopper base. Red Bull Zero aims to fill a gap in the current line-up, for a liquid closer to the taste of Original Red Bull Energy Drink. It meets demand by delivering the same energy boost and taste, but without the sugar, targeting incremental category occasions.

With health such a key consideration for soft drink consumers, Red Bull said it is important to cater to this need within the Energy category. Offering more no sugar options is key to building incrementality for the category with more users, consuming energy drinks more often, and across more occasions. Red Bull has been key to driving this growth, with a portfolio that offers choice, growing shoppers and frequency of its no sugar products year on year and Red Bull Zero aims to drive this further.

The new can also compliments the Red Bull Energy Drink line-up, featuring the brands’ two most distinctive and recognisable assets – the core blue and silver rhombus design and the bull brand logo, along with a ‘New Taste’ flash.

Keep ReadingShow less
AB InBev becomes official beer partner of FIFA Club World Cup 2025

AB InBev becomes official beer partner of FIFA Club World Cup 2025

AB InBev, the world’s leading brewer, has extended its nearly 40-year partnership with FIFA to include the FIFA Club World Cup 2025 taking place in the US from 15 June to 13 July.

AB InBev is also a sponsor of FIFA World Cup 2026, which will be jointly hosted by 16 cities across Canada, Mexico and the US.

Keep ReadingShow less
Vapes Bars unveils nicotine salt range Angel Salts

Vapes Bars unveils nicotine salt range Angel Salts

Vapes Bars has announced the launch of Angel Salts, a premium nicotine salt range designed to set a new benchmark in flavour, quality, and regulatory compliance.

Tailored for today’s discerning vaper, Angel Salts showcase the brand's commitment to delivering pure quality and innovation. These salts are also at the heart of Angel’s exciting new product line-up, including the much-anticipated Angel 1200 and Angel 20000, which promise to redefine vaping convenience and performance.

Keep ReadingShow less
Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less