Skip to content
Search
AI Powered
Latest Stories

Bacardí taps into luxury gifting market with limited-edition ‘mixing console’

Bacardí has announced the launch of a vinyl Mixing Console - a record player and integrated bar - in response to the growing demand for ‘at home bars’ and premiumisation.

The limited edition collector’s item has been custom made using sun-soaked rum barrels from the Bacardí distillery in Puerto Rico. There will only be four available to order in the UK and another four in the Netherlands and Germany respectively.


Each stave has been delicately stripped and cut to bespoke measurements to encase the vinyl turntable to determine the placement of the oak from the turntable itself. Adjoined to the console, the bar cart includes a bespoke walnut drinks tray with custom indentations that house glassware, shakers and a selection of bottles from Bacardí’s premium range.

“We wanted to bring the exuberant island-heritage of the Bacardí brand to life with this console whilst ensuring music was at its core,” commented Fabio Ruffet, Bacardí brand director.

“We know everyone will be celebrating more at-home this Christmas season, whether virtually or within their households, so we wanted to create the Bacardí Mixing Console as the perfect way to enjoy the festivities with a premium touch – just like our rums!”

Ruffet added that the rise in premiumisation continues across the UK with a growth of 18 per cent and no signs of slowing down.

Further research by Bacardi has found a quality over quantity gifting trend trend as consumers opt for more meaningful Christmas presents for friends and family. One in five Brits are planning a virtual cocktail party this Christmas, according to the survey.

Bacardí’s rare and premium range includes Bacardí Añejo Cuatro, Bacardí Reserva Ocho and the most recent addition to the portfolio, Bacardí Gran Reserva Diez.

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove today (25) announced the launch of its new limited-edition Royal Gardens Single Malt Whisky, made using heritage barley grown on the Highgrove Estate.

This special edition has been created from a unique vatting of Cotswolds Distillery single malt whisky made using heritage Plumage Archer barley grown at the Highgrove Estate and aged in premium active ex-red wine and first fill bourbon casks.

Keep ReadingShow less