Back to school lunchbox-ready snacks from Bear

As the new school year approaches, BEAR, the leading Kids’ Fruit Snacking brand, is set to help retailers large and small boost sales with its delicious range of healthy, real fruit snacks, that are perfect for lunchboxes.

With the Back to School season being a crucial sales period for the category – with sales growing +6.1 per cent last year – BEAR offers an excellent growth opportunity, by catering to parents seeking nutritious and delicious snacks for their cubs. This is because BEAR is the brand leading the Kids' Fruit Snacking category, holding a 39.1 per cent market share. Plus, during the 2023 Back to School season, BEAR achieved value sales of £2.49 million.

Spearheaded by its range of bestselling BEAR yoyos which includes Strawberry – last year’s biggest-selling Kids Fruit Snacking product during Back to School – Raspberry and Blackcurrant variants, BEAR is loved by children, and parents, nationwide because it offers great taste, health benefits, and a little bit of fun.

“BEAR is committed to making healthier snacking exciting and accessible for all children," said Stephanie Armstrong, Marketing Manager at Urban Fresh Foods Ltd. "Our products are made with real fruit, are 100% natural, contain no added sugar, and provide 1 of your 5 a day. We know that parents want the best for their little ones, and BEAR delivers both in taste and nutrition.

“What also makes BEAR, specifically BEAR yoyos, the ideal lunchbox snack is that the multipacks contain five individually wrapped yoyo pairs, which are perfect for the school week. Each pack also contains a collectable card, and kids just love tearing into a packet, peeling a yoyo and seeing what collectable card they’ve got – and comparing, sharing and swapping these with their school friends.”

BEAR yoyos are available nationwide across convenience retailers and in wholesale depots.