'Bag' some sweet sales with new Bobby’s launch

British brand Bobby’s is set to dial up the fun in the convenience channel with their first bagged confectionery range, which launched 12 September.

Jon Platts, Head of Commercial Development set out to stamp the brand’s unique personality on a distinctive range to shake up the retail space and offer retailers a solution specifically tailored to the convenience channel.

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Bobby’s £1 pre-packed hanging bag range is a mass market impulse treat that delivers on quality, price, availability, and range.

The range will launch with 18 bags which are a mix of proven sellers, modern favourites & true NPD. “Our mission is the same as it has always been at Bobby’s, to serve local retailers with proactive range extensions which deliver fantastic sales through products designed specifically for convenience shoppers," said Bobby’s Marketing Manager, Carmelina Mancini. "That’s why we embarked on solution focused project to deliver a unique bagged sugar confectionery range unlike anything currently available”

The entire range is price-marked at £1. Each piece of packaging has its own stand-out personality helping to cut through the noise at the point of purchase.

Among some of the brand-new products created is Berry Duo’s, unlike anything else on the market. Berry Duos are a mouth-watering soft strawberry chew encased in a raspberry hard-boiled sweet and vice versa. The new product idea was born out of the desire to give consumers a longer, experience-led eat.

A bespoke metal stand is also available to retailers and designed exclusively for the c-store environment, with a footprint only slightly larger than an A3 piece of paper. It perfectly displays all 18 products. The vibrant and disruptive packaging creates an impactful in-store statement whilst the header board helps sign posts shoppers no matter where it is placed in-store.

“We have seen an increasing demand for £1 bagged products, and I do not doubt that this new range will cement itself as a firm favourite with consumers. With the current market and pricing pressures, we’re proud of the £1 price point and the NPD we’ve been able to achieve, this allows us to continue to support our retailers and offer them a point of difference,” concluded Mancini.