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Barefoot launches unique Poscasts in new campaign

Best-selling wine brand Barefoot has announced the launch of a series of ‘Poscasts’, short videos created to encourage positivity and happiness.

A new and original take on the popular podcast format, the Barefoot Poscasts will be hosted by some of the UK’s leading lifestyle influencers on Instagram.


Boasting UK off trade’s No.1 Pinot Grigio, Merlot, White Zinfandel and Pink Moscato in its portfolio (Nielsen MAT 05.09.2020), Barefoot has unveiled Wine Seltzers earlier this year.

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Vozol launches two new open-system vape products

Vozol launches two new open-system vape products

Chinese vape firm Vozol has announced the launch of two new open-system products in the UK and European markets in December.

Ace Max is specially crafted for those who seek top-tier quality and a premium vaping experience. Made from high-quality zinc alloy, similar to the materials used in Louis Vuitton accessories, it seamlessly combines durability with luxury.

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Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

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Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

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Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

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KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

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