Skip to content
Search
AI Powered
Latest Stories

Barefoot rolls out Buttery Chardonnay

Barefoot rolls out Buttery Chardonnay

Barefoot wine will be rolling out its Barefoot Buttery Chardonnay to wholesalers nationwide this spring.

Since its UK launch in 2021, Barefoot Buttery Chardonnay has established itself as the #1 contributor to revenue growth amongst US Chardonnays. It is also a top ten contributor to revenue growth in the Chardonnay category2, emulating the performance of the Buttery Chardonnay category Stateside, which has seen a 12% growth. If it had its own varietal, it would be the tenth best-seller.


Creamy and vibrant, Barefoot Buttery Chardonnay is bursting with pineapple aromas and layers of toasty oak that perfectly complement the smooth and delicious vanilla finish. It is a perfect accompaniment to an indulgent chicken in cream sauce, a cheeseboard or fresh crab, served with plenty of butter.

“Barefoot is all about creating wines that are fun, approachable and flavourful, and Barefoot Buttery Chardonnay ticks all those boxes”, said Olga Senkina, Marketing Director EMEA at E&J Gallo Winery. “Buttery is an approachable and easy to understand term that nicely expresses the creamy notes of the wine and Barefoot Buttery Chardonnay’s success to date suggests that this is something that resonates with consumers on both sides of the Atlantic. We can’t wait to introduce this new style of Chardonnay to more consumers over the coming months.”

Barefoot Buttery Chardonnay 750ml has as an ABV of 13.5% and is available from

wholesalers nationwide. RRP £7.

More for you

Bebeto offers a heartfelt innovation for Valentine’s Day

Bebeto offers a heartfelt innovation for Valentine’s Day

Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.

You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours— Strawberry and Cherry — each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.

Keep ReadingShow less
New limited-edition Dr Pepper variant PMP

New limited-edition Dr Pepper variant PMP

Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.

The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.

Keep ReadingShow less
Gnaw announces four reassuringly chunky, flat Easter eggs

Gnaw announces four reassuringly chunky, flat Easter eggs

Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer, which is why Gnaw Chocolate has introduced a range of reassuringly chunky flat eggs in an array of intriguing formats: Rocky Road, Totally Nuts, Chocolate Curls and Eggs-travaganza offerings.

Consumers might be under the misapprehension that Gnaw’s refusal to subscribe to hollow, “airy” eggs could be down to attention-seeking gimmickry but in truth you couldn’t be more wrong.

Keep ReadingShow less
JTI drops RRP on Mayfair Gold cigarettes by 80p

JTI drops RRP on Mayfair Gold cigarettes by 80p

JTI (Japan Tobacco International) has announced a price repositioning of its Mayfair Gold ready-made cigarettes from an RRP of £13.30 to £12.50 for a pack of 20.

Since its launch in October 2023, Mayfair Gold has achieved remarkable success, securing the top spot as the UK’s fastest-growing new brand in 2024. This has generated an impressive retail sales value of £94.4M. This new price adjustment positions Mayfair Gold as JTI’s most affordable ready-made cigarette offering, giving retailers the opportunity to stock a trusted, premium Virginia blend tobacco brand at a competitive price.

Keep ReadingShow less
Rubicon Spring Vits still rang

Rubicon unveils new Spring Vits range

Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.

Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.

Keep ReadingShow less