Skip to content
Search
AI Powered
Latest Stories

Barefoot Wine launches TV ad campaign

Barefoot Wine launches TV ad campaign

E&J Gallo's Barefoot brand is continuing to bring a sense of fun to the wine category with the launch of a new TV advertising campaign. Airing from June until the end

of August, Let’s get Barefoot celebrates the informal every-day moments that can be


enjoyed with Barefoot, whether it’s a birthday celebration, a board game or even a gift

ahead of date-night.

The advert, which champions Barefoot’s best-selling flagship wines - Barefoot Pinot Grigio,

the UK’s most popular Pinot Grigio with sales up by 29 per cent in the past 12 months, Barefoot White Zinfandel, the top-selling White Zinfandel and the biggest contributor to growth within the rosé category, and Barefoot Merlot, the UK’s #1 Merlot, which has grown by 33 per cent in the past year, will appear across TV Video on Demand channels in the UK including Channel 4, ITV and Sky TV, and aims to reach more than 5 million viewers.

Let’s get Barefoot positions Barefoot as the choice for those who enjoy wine with friends and family, in a relaxed and informal way. Featuring the bright colours that have become synonymous with the brand, the eye-catching advert will resonate with both younger and older consumers.

“This is an exciting step for Barefoot which has gone from strength to strength since it

launched in the UK in 2009,” commented Olga Senkina, Marketing Director EMEA of E&J Gallo Winery.

“With fun styling and catchy beats, Let’s get Barefoot captures the essence of Barefoot, and, as we spend more time with friends and family over the coming weeks, we hope our advert will encourage consumers old and new to enjoy everyday moments with a glass of Barefoot.”

The Barefoot brand has experienced incredible growth over the past 12 months, with volume sales up by +38 per cent, bringing in an additional £84.6M to the wine category in 2020.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less