Skip to content
Search
AI Powered
Latest Stories

Batchelors gives retailers chance to win as part of new Call Of Duty: Warzone promotion

Batchelors gives retailers chance to win as part of new Call Of Duty: Warzone promotion

Premier Foods is broadening the appeal of its Batchelors range to the growing gaming community through an exclusive partnership with the free-to-play online game, Call of Duty: Warzone. The nationwide on-pack promotion will give thousands of shoppers the chance to win in-game bonus items and prizes with every pack. As part of the promotion, retailers are being given their own chances to win, with promotional FSDUs, Batchelors stock and a £500 gaming voucher up for grabs via Premier Foods’ dedicated convenience website, Your Grocery Partner.

The activity will build on the successful campaign from Batchelors that has targeted the gaming community to date, following the promotion that ran for the launch of Call of Duty Black Ops Cold War from October this year. With quick meals – such as those offered by Batchelors Super Noodles and Pasta ‘n’ Sauce products – being the third most popular type of food enjoyed while gaming, and consumed by half of gamers in the UK [1], the national Batchelors partnership with Call of Duty will extend the appeal of the range within a targeted, and growing, audience.


Already worth more than the film and music industries [2], the gaming industry continues to grow. One of the largest surges in demand has been on “Battle Royale” games*, which have grown +24 per cent since March 2020 [3]. By building the resonance of the Super Noodles and Pasta ‘n’ Sauce ranges across the gaming community, which accounts for over 37 million people in the UK, Batchelors is giving retailers more opportunities to grow their sales of quick meals and appeal to a wider range of shoppers.

Adam Woolf, brand director for quick meal, snacks and soups at Premier Foods, comments: “As one of the most successful gaming franchises of all time, Call of Duty is the perfect partner for Batchelors as we strengthen our appeal to gamers.

“Shoppers have been drawn to branded ranges in recent months as they can trust the quality and value for money of the products inside. Adding to that appeal, and running across our pot and sachet formats, the promotional packs contain genuine artwork from Call of Duty: Warzone, creating real standout on shelves while attracting gamers. With 36% of UK households having bought Super Noodles or Pasta ‘n’ Sauce over the last year[4], we can help to drive overall category growth by offering something new to gamers.”

Exclusive retailer promotion

In conjunction with the shopper competition, retailers are being encouraged to get involved themselves, with weekly prize draws giving 10 stores promotional prize packs to help celebrate the activity in store and generate sales of core Batchelors bestsellers. A grand prize of £500-worth of gaming vouchers will also be awarded to one lucky entrant.

Drawn weekly, 10 retailers will win a prize bundle containing a Batchelors branded FSDU, plus stock from the core Batchelors range to fill it – including best-selling products from the Batchelors Super Noodles and Batchelors Pasta ‘n’ Sauce ranges. In addition to the prize bundles, a single grand prize will be issued to one entrant at random at the end of the promotion, giving the retailer £500-worth of gaming vouchers.

The retailer competition is open from 28th January until 3rd March 2021. Details of how to enter can be found on Premier Foods’ dedicated website to support retailers, Your Grocery Partner, with retailers required to visit the Quick meals and snacks page to answer a simple question about the Batchelors core range to enter. Full details available here: https://www.grocerypartners.co.uk/whats-new/batchelors-call-of-duty-warzone

[1] Kantar | Usage “Occasions of Pot Snacks Consumption” | 52 w/e 19 May 2019[2] https://www.bbc.co.uk/news/business-54999365[3] Simon-Kucher & Partners | The Global Game Study: Impacts of COVID-19 (here)[4] Kantar WorldPanel, August 2020

More for you

Glenshire Group appoints Dan Arrandale as property director

Glenshire Group appoints Dan Arrandale as property director

Scottish business conglomerate Glenshire Group has hired Daniel Arrandale as its new Property Director.

Starting in the newly created role last week, Arrandale brings a wealth of industry experience to the business, including his most recent position as Acquisitions Manager for Asda and his previous position as Development Manager at EG Group.

Keep ReadingShow less
Carlsberg Zero
Competition watchdog begins Carlsberg, Britvic merger probe
Competition watchdog begins Carlsberg, Britvic merger probe

Carlsberg shifts marketing focus as drinkers choose cheaper beer

Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said on Thursday (31), as consumers in major markets bought cheaper beer and in reduced quantities.

The maker of Kronenbourg 1664, Tuborg and Somersby said beer sales volumes fell by 1.3 per cent in the third quarter, noting declines in China, France and the United Kingdom. Premium sales fell 0.5 per cent in the quarter."In Western Europe, there's no doubt that the average consumer is holding back," CEO Jacob Aarup-Andersen told Reuters.

Keep ReadingShow less
sustainability, zero waste store, refil lzone
Photo: iStock
Photo: iStock

Consumers value ethics though 'sustainability needs to be competitively priced'

Consumers now want a greater commitment from retailers in cutting food waste, refilling stations, sustainable packaging, and partnering with social purpose organisations, states a recent research, which also highlights that a good majority (69 per cent) of younger consumers are more likely to shop with what they see as socially responsible retailers though price sensitivity still plays a crucial role.

According to the findings, published in Vypr’s Consumer Horizon Report, reducing food waste is the most important factor for the majority of UK consumers (29 per cent), especially for Gen Z women aged 18-24 (38 per cent). More than a third (37 per cent) of men aged 18-24 said they needed food storage advice. A similar number of women aged 18-24 (33 per cent) want meal kits with the exact amount of ingredients included for them to cut down on food waste.

Keep ReadingShow less
Sugro-Wn-News.png
Sugro UK
Sugro UK

Sugro UK unveils new B2B digital enhancements to empower members, retailers

Sugro UK, the number one buying and marketing buying group*, in partnership with b2b.store, is thrilled to announce a further expansion of its existing E-Loyalty scheme programme, which has proven to be very popular with its members and retailers, by introducing E-Loyalty Extra Compliance and Execution scheme as well as E-Coupons.

The E-Loyalty Extra is aimed to boost compliance and execution at retail store level to drive new product launches, core range compliance, some exciting fixture trials with its supply partners and more! It will be available to all member owned and member affiliated retail stores within the group.

Keep ReadingShow less
Paulig acquires Panesar Foods

iStock image

Paulig acquires Panesar Foods

Expanding its footprint in the World Foods category, Paulig has acquired Panesar Foods, a prominent UK-based producer of sauces and condiments.

Founded in 1992 and headquartered in Tipton, Panesar Foods is a family-owned business with three production facilities, employing 308 staff and achieving a turnover of £59 million in the 2023 fiscal year.

Keep ReadingShow less