Batchelors launches new range of 89p PMPs

Batchelors is supporting wholesale and convenience retailers with the introduction of new 89p price-marked packs (PMPs) across its popular Super Noodle and Pasta pots range. Rolling into market now, the packs will feature an 89p recommended retail price-marked flash to support retailers who are looking to display great value credentials when shoppers are becoming increasingly price savvy in the current climate.

Value for money is the strongest indicator that a shopper will recommend a store, so this presents an opportunity for retailers in the convenience sector to appeal to a wider demographic by offering great value, particularly with 80 per cent of shoppers now using a variety of shopping techniques to cut back on costs and save money.

“With the cost-of-living crisis forcing consumers to be even more savvy when shopping, offering value and delivering a strong, engaging message that provides shoppers with ‘value-confidence’ is more important than ever," said Courtney Lewis, Customer Director for independent, convenience and wholesale at Premier Foods.

“We expect our new price-marked packs to help retailers drive sales by engaging shoppers through a strong value message on-shelf which in turn will help convert more impulse purchases and increase basket spend. By having a value price point captured on the pack we have also made this simple for Retailers to execute.

“We see these price-marked packs providing significant added value throughout the convenience supply chain. By stimulating increased purchase volume from consumers, we expect that retailers will sell through more volume, resulting in increased sales for them, and in turn, for wholesalers.”