Skip to content
Search
AI Powered
Latest Stories

Batchelors promotion celebrates release of Aquaman and the Lost Kingdom

Batchelors promotion celebrates release of Aquaman and the Lost Kingdom

As part of its ongoing partnership with DC and Warner Bros. Discovery and to mark the release of Aquaman and the Lost Kingdom, in cinemas now, Batchelors has launched a promotion to give independent retailers the chance to win great prizes.

As part of the campaign, Batchelors has launched an exclusive promotion, open to Unitas’ UK customers and Bestway’s GB customers. Independent retailers will have the opportunity to win a film night bundle, including a portable projector, a £100 online retailer gift card and a £50 online takeaway voucher. This promotion is being supported by POS displays in wholesale depots. Full T&Cs apply, see below for details.*


With 194 million instant noodle occasions cooked in the past year (+2.6 per cent vs a year ago) , it’s evident that more shoppers are looking for quick and easy tasty meal solutions. Retailers can tap into this demand by looking to stock the range of Batchelors products that are eligible for this promotion, including Batchelors Super Noodles.

“We’re delighted to be joining forces with DC and Warner Bros. Discovery to promote the release of the new Aquaman and support our retail partners," said Kate Yateman-Smith, brand director for quick meals, soups and snacks at Premier Foods. "Our latest promotion gives us the chance to not only offer prizes to independent retailers, but also demonstrate our continued commitment to supporting the channel.”

The promotion is open to independent retailers who are members of Unitas and Bestway. To enter, retailers need to buy three cases of eligible Batchelors products between 5 January and 29 February from Bestway, or between 8 January and 18 February from Unitas. See below for details. The full terms & conditions can be found on: https://www.grocerypartners.co.uk/whats-new/batchelors-aquaman.

More for you

Fish4Ever’s Cornish Sardines

Fish4Ever: Cornish sardines in sustainable tins

Fish4Ever, a small yet influential tin-to-table voice within sustainable, responsible fishing is proud after many years of polite jockeying to finally add Cornish Sardines to its new look range for 2025.

Probably best known for its award-winning, 100 percent pole-and-line tuna, which was once described by Greenpeace as “the best tuna in the world for sustainable and equitable sourcing”, Fish4Ever has also secured a distinguished +20-year reputation selling Scottish mackerel and sprats.

Keep ReadingShow less
Lipton Kombucha range featuring Strawberry Mint, Raspberry, and Mango Passionfruit flavours.

Kombucha-cha-cha' promoting the refreshing taste of Lipton Kombucha.

Lipton brings a burst of flavour to the kombucha market

A first for the brand in the UK, Lipton is entering the kombucha space with the launch of its bold and refreshing Lipton Kombucha range. The innovation is poised to shake up the market and tap into its immense potential, promising a delicious burst of flavour and variety for new drinkers to the category and existing kombucha enthusiasts. The new Lipton Kombucha, available now, is a combination of great tasting flavours, including Strawberry Mint, Raspberry and Mango Passionfruit.

Lipton, the UK’s number one Ice Tea brand, is looking to tap into the kombucha segment opportunity further. The launch, from the already well-known and well-loved Lipton brand, looks to bring a wide variety of customers into the space and bring kombucha to the mainstream with new, delicious tasting Lipton Kombucha flavours.

Keep ReadingShow less
Swizzels’ Easter range, including Squashies Drumchick and Sweet Shop Favourite tubs

Orange and pineapple-flavoured Squashies Drumchick sweets for Easter

Swizzels refreshes Easter range with launch of Squashies Drumchick

British sweet maker Swizzels has revealed new, limited-edition Squashies Drumchick.

Ahead of Easter, Swizzels has given its popular treats a seasonal twist, inspired by the success of Squashies – the No.1 sugar confectionery brand in the market*. The new Squashies Drumchick feature bright packaging and a chick-shaped design, set to stand out on shelves and drive seasonal sales.

Keep ReadingShow less
Children enjoying Frubes yoghurt as a fun and nutritious snack

New Frubes yoghurt pack design with natural flavours and gaming QR codes

Yoplait relaunches Frubes to bring fun back into kids’ yoghurt

Kids’ yoghurt brand Frubes, owned by Yoplait, has relaunched with a new-look pack in a bid to drive differentiation, bring fun and excitement, increase loyalty and make Frubes the yoghurt brand of choice for lunchboxes and snacking.

The new pack design dials up naturality, calling out the use of natural flavours, no added colours and will also carry a new reassurance message focused on the nutritional benefits of Frubes. This focuses on dairy goodness, fortification critical for kids’ bone development and a call out on the taste and texture that kids love.

Keep ReadingShow less
YAZOO Inspirations Birthday Cake and Caramel Blondie milkshakes in recycled bottles, 2025 launch

YAZOO's new 'Inspirations' boost sales

Milk brandYAZOO is set to “shake” up the milkshake category and inspire incremental growth with the launch of its new “Inspirations” range.

Available in wholesale and grocery now, the YAZOO 'Inspirations' range, featuring Birthday Cake and Caramel Blondie flavours, has been developed to capitalise on the growing consumer demand for indulgent, on-the-go treats and support driving incremental sales for retailers. With a recommended retail price of £1.50 and available in cases of 12, the new flavours offer a strong margin opportunity for retailers.

Keep ReadingShow less