Skip to content
Search
AI Powered
Latest Stories

Bebeto airs on TV: confectionery challenger makes debut

Bebeto airs on TV: confectionery challenger makes debut

Bebeto, the leading confectionery challenger brand from Kervan Gida UK, is appearing in homes across London and surrounding counties this autumn in its first ever TV campaign. "Everything’s Bebetter with Bebeto!" promotes Bebeto’s delicious new Gummies range, made with fruit juice and no artificial colours.

The new advert runs on Sky for four weeks from 10th September. The significant six-figure investment is part of a nationwide marketing campaign, including out-of-home advertising, PR, social media marketing and consumer sampling. Bebeto’s TV debut is a core element of Kervan Gida UK’s growth plan, which has seen sales jump +38 per cent in the last year.


Bebeto TV AD Press Release 3 scaled

The focus of the ad is the four-strong Bebetos Gummies 150g sharing bags range, with Fizzy Watermelons, Big Fizzy Mix, Strawberries and Big Mix, which launched in this popular format in April 2021. The hero flavour in the advert is Gummies Fizzy Watermelons.

“We’re very excited about our new campaign,” says Stuart Johnston, Managing Director, Kervan Gida UK Ltd, “Bebeto is all about enjoying the little things in life and providing moments of happiness for consumers. We’re making a major marketing investment in our vision for the brand, which is to drive it into the worldwide sugar confectionery top five by 2023. This autumn’s UK TV debut is a central part of the plan.”

The Bebeto UK range includes Laces, Soft Candy Pencils, Gummies, Marshmallows and Bubble Gum lines, says Stuart. Range developments are an important element of the strategy:

Bebeto Gummies Range

“In April we launched our new Gummies 150g range, made with fruit juice and no artificial colours. We took our best-selling shapes and flavours, Big Fizzy Mix, Strawberries, Fizzy Watermelons and Big Mix, and mixed, matched and repackaged them in a bigger sharing bag format, in line with the strong growth in sharing bags seen during the pandemic. And now we’re putting them up front in our first ever TV campaign, backed by out of home and social media support.”

52 per cent of confectionery occasions are shared with other people, says Stuart. And in the last year multipacks and sharing sweets’ sales value grew 3.9 per cent.

Bebeto Gummies 150g range is available via wholesalers and in retailers including Spar, One Stop and WHSmith. MRRP £1 per pack plus available in PMP too (£1). The four strong range is Halal certified.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less