Bebeto, the leading confectionery challenger brand from Kervan Gida UK, is appearing in homes across London and surrounding counties this autumn in its first ever TV campaign. "Everything’s Bebetter with Bebeto!" promotes Bebeto’s delicious new Gummies range, made with fruit juice and no artificial colours.
The new advert runs on Sky for four weeks from 10th September. The significant six-figure investment is part of a nationwide marketing campaign, including out-of-home advertising, PR, social media marketing and consumer sampling. Bebeto’s TV debut is a core element of Kervan Gida UK’s growth plan, which has seen sales jump +38 per cent in the last year.
The focus of the ad is the four-strong Bebetos Gummies 150g sharing bags range, with Fizzy Watermelons, Big Fizzy Mix, Strawberries and Big Mix, which launched in this popular format in April 2021. The hero flavour in the advert is Gummies Fizzy Watermelons.
“We’re very excited about our new campaign,” says Stuart Johnston, Managing Director, Kervan Gida UK Ltd, “Bebeto is all about enjoying the little things in life and providing moments of happiness for consumers. We’re making a major marketing investment in our vision for the brand, which is to drive it into the worldwide sugar confectionery top five by 2023. This autumn’s UK TV debut is a central part of the plan.”
The Bebeto UK range includes Laces, Soft Candy Pencils, Gummies, Marshmallows and Bubble Gum lines, says Stuart. Range developments are an important element of the strategy:
“In April we launched our new Gummies 150g range, made with fruit juice and no artificial colours. We took our best-selling shapes and flavours, Big Fizzy Mix, Strawberries, Fizzy Watermelons and Big Mix, and mixed, matched and repackaged them in a bigger sharing bag format, in line with the strong growth in sharing bags seen during the pandemic. And now we’re putting them up front in our first ever TV campaign, backed by out of home and social media support.”
52 per cent of confectionery occasions are shared with other people, says Stuart. And in the last year multipacks and sharing sweets’ sales value grew 3.9 per cent.
Bebeto Gummies 150g range is available via wholesalers and in retailers including Spar, One Stop and WHSmith. MRRP £1 per pack plus available in PMP too (£1). The four strong range is Halal certified.
Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.
You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours— Strawberry and Cherry — each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.
Bebeto’s cutting-edge liquid-filling technique transforms traditional, firm, gummy sweets into gooey, flavour-packed treats with a juicy, melt in the mouth centre inside each foam-backed gummy, delivering a fun, sensory experience unlike any other. “Liquid-filled technology is one of the most exciting trends in confectionery today,” says Phil Hulme, Commercial Director at Kervan Gida UK.
“It’s particularly popular with Gen Z, who love experimenting with bold flavours and textures. We’re thrilled to lead the way with this innovation and offer UK consumers a unique, high-quality confectionery experience this Valentine’s. This marks an exciting new chapter for the Bebeto brand in the UK. Seasonal offerings have played a pivotal role in driving our growth, as demonstrated by the remarkable success of our Halloween range. Building on this momentum, we are expanding our seasonal portfolio in 2025 with fresh, innovative product developments that help bring even more joy to consumer celebrations.”
While the liquid-filling process requires advanced technology and extra production time, Bebeto is committed to keeping prices competitive, ensuring these premium treats remain accessible to all. Look out for further exciting liquid-filled NPD from Bebeto this year.
Rolling out from January, Bebeto’s You Melt My Heart range will be available in Spar UK and also through Parfetts Cash and Carry.
Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.
The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.
Dr Pepper Zero Sugar Cherry Crush
Dr Pepper Zero Sugar Cherry Crush combines the popular zero sugar liquid with the vibrant cherry flavour – a combination that’s guaranteed to deliver results.
Cherry variants have delivered 55 per cent of the value sales growth across colas over the past year. Flavoured carbonates is the third largest category in soft drinks. Dr Pepper is the second-largest flavoured carbonate brand in GB, growing ahead of the total flavoured carbonates category in both value and volume sales.
A playful new can design featuring roses front and centre is guaranteed to deliver maximum stand-out on shelf, especially over the Valentine’s Day period. In testing, more than 70 per cent of consumers loved the concept and were interested to try it.
“Dr Pepper has a loyal fanbase thanks to its unique taste, and continues to deliver growth ahead of the wider flavoured carbonates category,” said Rob Yeomans, Vice-President of Commercial Development.
“We’re really excited for fans to try the new cherry twist on our zero sugar variant, a flavour which we know goes down well with shoppers and drives sales in retail. The supporting campaign is packed with personality – as is always the case with Dr Pepper – and we can’t wait to see how retailers get behind it and activate in store!”
This limited-edition flavour will be available from 27 January 2025 in 330ml, 500ml, 2L and 8x330ml packs. Priced-marked 300ml and 500ml single packs will also be available.
The launch will be supported by influencer partnerships, in-store sampling and experiential OOH advertising encouraging consumers to step into the Dr’s billboard-office for some romantic "advice".
Convenience retailers can request Dr Pepper Zero Sugar Cherry Crush POS materials and download digital assets via My.CCEP.com, to help bring the launch to life in-store.
Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer, which is why Gnaw Chocolate has introduced a range of reassuringly chunky flat eggs in an array of intriguing formats: Rocky Road, Totally Nuts, Chocolate Curls and Eggs-travaganza offerings.
Consumers might be under the misapprehension that Gnaw’s refusal to subscribe to hollow, “airy” eggs could be down to attention-seeking gimmickry but in truth you couldn’t be more wrong.
When a chocolatier insists on only using Columbian chocolate to assemble 40 per cent cocoa milk chocolate, it’s important to create a thickness that not only ensures a suitably satisfying snap but provides the all-important density that can accommodate the tasty inclusions.
More important of all, a flat egg requires less packaging than a rotund “image over substance” hollow egg, which is very important when Gnaw takes pride in its stance as an artisanal chocolate producer with strong sustainable values:
Leaning heavily on clean, solar energy provided by the panels on their manufacturing unit
Refusing to dabble in planet unfriendly palm oil
Using 100 per cent compostable/recyclable chocolate wrappers using planet-friendly vegetable inks
In 2025 relaunching their iconic chocolate buttons in leading-edge pouches with a zero micro plastic footprint
All four Gnaw eggs have a £10 RRP and vary in weight (148g – 115g depending on topping) and are available throughout the independent channel (via wholesalers such as Cress, Diverse & Cotswold Fayre).
JTI (Japan Tobacco International) has announced a price repositioning of its Mayfair Gold ready-made cigarettes from an RRP of £13.30 to £12.50 for a pack of 20.
Since its launch in October 2023, Mayfair Gold has achieved remarkable success, securing the top spot as the UK’s fastest-growing new brand in 2024. This has generated an impressive retail sales value of £94.4M. This new price adjustment positions Mayfair Gold as JTI’s most affordable ready-made cigarette offering, giving retailers the opportunity to stock a trusted, premium Virginia blend tobacco brand at a competitive price.
The RRP reduction is especially timely as the Ultra Value segment continues to lead in market share growth, now comprising 17.9 per cent of the total tobacco market. By offering Mayfair Gold at RRP of £12.50, retailers can capitalise on this upward trend, meeting consumer demand while enhancing their sales potential.
“We’re incredibly pleased with the performance of Mayfair Gold since its launch, and this price repositioning further strengthens its appeal," said Marketing Director Mark McGuinness. "With a reduction on the RRP of 80p per pack, we are making the brand even more accessible to shoppers, while providing retailers with an excellent opportunity to increase sales.”
He continued, “As costs continue to rise and consumer budgets tighten, we remain dedicated to offering retailers top-quality products at the most competitive prices, ensuring they can maximise their profit opportunities.”
This price repositioning follows the successful introduction of Mayfair Gold Rolling Tobacco into the Ultra Value category in September 2024, underscoring JTI’s ongoing commitment to innovation and meeting consumer preferences.
Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.
Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.
“78 per cent of shoppers are still choosing drinks for enjoyment, but aiming to drink more water. Taste remains the top driver but 69 per cent are interested in added benefits such as energy and immunity,” Lisa McKenna, head of brand for Rubicon, said.
“We know consumers want to make smarter soft drink choices without compromising on taste so offering a great tasting product with added health benefits will bring more consumers into the functional water category.
“There is a perfect gap in the market for a trusted and established brand like Rubicon Spring to boost this category and help retailers tap into its full potential. Rubicon Spring has more than three times the brand awareness of the leading functional water brand and the new Spring Vits range contains 100 per cent of the consumer’s recommended daily vitamin intake of a multivitamin blend, which is unlike any other brand on the market, as well as being full of the tasty fruit flavours that Rubicon is known for.”