Bebeto Fizzy Whizzy Weenie Worms PMP set to supercharge summer sour sales

Bebeto the leading confectionery challenger brand, is introducing an super sour NPD this summer which is set to send super sour sales soaring. New Fizzy Whizzy Weenie Worms are deliciously sour fizzy sweets which contain three exciting flavours in every 150g sharing pack: Apple & Lemon, Strawberry & Orange, and Blackcurrant & Raspberry.

The new sweets are made with real fruit juice, using only natural colours and Halal certified.

Fizzy Whizzy Weenie Worms are available in £1 PMP and standard packs making them extremely competitively priced and well positioned to capitalise on the sour trend. These affordable sweets are perfect for treating and gifting this summer time as well as driving all-year-round sales.

“New Fizzy Whizzy Weenie Worms are poised to become a summer sensation, tapping into a booming sour confectionery market," said Phil Hulme, Commercial Director at Kervan Gida UK. "Stocking up early guarantees an extended selling period, with their £1 price point capitalising on a +49 per cent year-on-year demand.”

He continues: "Offering a unique twist to traditional summer treats, these 150g sharing bags of Weenie Worms are perfect for impulse purchases, displayed on hanging bag fixtures or as part of summer displays. Expect shoppers to buy for self-treating and sharing, creating additional excitement for shoppers in-store this summer."

Each shelf ready case contains 10 bags, making them an ideal addition to convenience retailers’ confectionery offerings this summer time.

Available now from leading wholesalers and cash and carries including: Bestway, Dhamecha, A G Parfett & Sons Ltd, James Hall & Company Limited.