Sweet-maker Bebeto is set to make a major impact at this year’s National Convenience Show. With a reputation for bold innovation and quality sweets, Bebeto will be unveiling its brand-new Forest Fruits – a centre-filled treat inspired by the rich, juicy flavours of nature’s berries. Also set to be unveiled at the show is the launch of their upcoming e-commerce platform, allowing independent retailers to register and purchase directly from the brand at trade prices. As an added incentive, those who sign up during the event will receive a 20 per cent discount on their first online order.
Following an exceptional year of growth in 2024, Bebeto continues to disrupt the market with pioneering products that captivate consumers and drive sales for retailers.
“2024 was a phenomenal year for Bebeto," said Phil Hulme, Commercial Director at Kervan Gida UK. "We doubled our turnover in just two years, sold over 46 million packs of sweets, introduced eight new products, and significantly expanded our customer base. Our commitment to innovation, affordability, and quality has fuelled this success, making Bebeto an unmissable opportunity for UK convenience retailers.”
Introducing Forest Fruits
Bebeto’s latest innovation, Forest Fruits, is an indulgen treat that delivers a burst of fruity flavour with a gooey strawberry centre wrapped in a soft, foam-backed gummy. Available in three vibrant flavours — Cherry, Strawberry, and Raspberry — the product is designed to excite taste buds and elevate the snacking experience.
- Cherry: A bold burst of sweet and tart cherry flavour.
- Strawberry: A smooth and fragrant taste that evokes summer sweetness.
- Raspberry: A tangy and bright contrast with a luscious strawberry filling.
These treats are free from artificial colours and flavours, halal-certified, and available in a convenient 10 x 130g SRP hanging bag format. With a focus on delivering a multi-sensory experience, Bebeto’s cutting-edge centre-filled technology ensures a juicy, melt-in-the-mouth sensation in every bite. RRP £1.
The launch of Forest Fruits is the first in their new all year round centre filled gummy range and follows Bebeto’s string of successful innovations, including the viral Freeze Dried Sweets. Hulme added: “Bebeto has revolutionised the confectionery market with trend-led products that resonate with today’s consumers. Our freeze dried range alone has generated £3 million RSV since launch, proving that innovative textures and formats drive demand.”
With an unwavering commitment to affordability, Bebeto continues to offer valuedriven pricing across its core range while introducing premium, trend-led products that excite consumers. The brand’s ability to deliver high-quality, flavour-packed treats at accessible price points makes it an essential addition to any UK convenience retailer’s confectionery offering.
Bebeto invites all convenience retailers and industry professionals to Stand CC299 at the National Convenience Show to experience the Forest Fruits launch first-hand, explore its latest innovations and extensive core range, learn how to sign up to their upcoming e-commerce platform and discover how Bebeto can help drive growth in the confectionery category.
Bebeto’s Forest Fruits range is now available in Iceland, Parfetts, Bestway, and Dhamecha.
Stand CC299 | NEC Birmingham | 5th - 7th July 2025
The new Bebeto ecommerce site will launch in May 2025