belVita adds value for c-channel retailers with new PMP format

belVita is introducing a new price-marked multi-pack format on belVita Honey & Nut flavour. As part of the brand’s aim to attract new shoppers and help add value to the category, the new belVita Honey & Nut PMP taps into the healthier multipack space within the convenience channel and communicates value to price-conscious shoppers.

belVita Honey & Nut is a bestselling flavour in the convenience channel, so adding a PMP format should help retailers benefit. This year, shoppers will be looking for value from the category, and PMPs are a great way for retailers to provide this reassurance. belVita Honey & Nut PMP will be available at a price-mark of £1.49, in a convenient multipack format that will help drive sales within both the breakfast and food-to-go occasions.

“The clear communication of value from a brand that shoppers trust and can depend on to deliver great taste make stocking belVita Honey & Nut PMP an excellent option for convenience retailers," said Amy Lucas, Brand Manager for belVita at Mondelēz International. "A fifth of shoppers say they would choose a particular convenience store if they knew it stocked PMP products, and 56 per cent of retailers say they have been selling more PMP products during recent times, which emphasises the importance of value within the category. At Mondelēz International, it’s our purpose to provide the right snack for the right moment, so we’re really excited to bring this new format to retailers and consumers alike.”

The new belVita Honey & Nut PMP packs are available now. Retailers should stock up on the new format to make the most of the brand’s success and marketing investment in 2023, and site the new SKU next to standard belVita breakfast packs. For more ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk.