belVita launches new promotion with ‘epic’ prizes  

Leading breakfast biscuit brand belVita has announced the launch of a special promotion to engage shoppers across the UK this autumn.

As part of the brand’s ‘Positive Energy’ campaign, promotional packs across the belVita range – including its three brand-new non-HFSS additions: belVita Fruit Crunch (Raisin & Currant and Apple & Pear) and belVita Soft Bakes Filled Apricot – are available in-store now until 31 October.

Shoppers will be eligible for hundreds of prizes up for grabs including a £650 gift card for a participating retailer of their choice or a month's grocery shopping.

Shoppers will have the chance to win one of 250 instant win prizes including Spotify and Netflix gift cards, Lifestyle vouchers and 1-month Headspace subscriptions. Additionally, all entrants during the promotional period will also be enrolled into a grand prize draw, with five lucky winners being awarded the £650 gift card grand prize.

To be in with a chance to win, shoppers simply purchase any belVita product, visit positiveenergy.belvita.eu, enter the last eight digits of the product’s barcode and complete a short online form to find out instantly if they are a winner.

By building on the new non-HFSS launches and providing opportunities for shoppers to win a range of prizes, belVita said the campaign will help retailers capture even more sales over the promotional period.

“We’re excited to offer shoppers hundreds of chances to win some incredible prizes, and to help retailers drive incremental sales off the back of the launch of our three brand-new non-HFSS additions,” Amy Lucas, brand manager for belVita at Mondelēz International, said.

“We advise retailers to stock up on the belVita product range – particularly the new belVita Fruit Crunch Raisin & Currant, belVita Fruit Crunch Apple & Pear, and belVita Soft Bakes Filled Apricot – to build excitement and tap into additional sales fromnew shoppers as well as loyal belVita fans.”