Ben & Jerry’s is launching what it believes is its best Non-Dairy recipe yet: a smooth and indulgent oat-based formula. The nearly 20 existing Non-Dairy Ben & Jerry’s flavours in tubs and scoop shops worldwide will make the switch from an almond base to the new and improved oat base by Spring 2024, beginning with the brand’s best-seller Non-Dairy Cookies on Cookie Dough. In celebration of the new range, a new flavour is planned to join the line up early next year. This is set to be the first ice cream flavour created with the oat-based recipe in mind.
Current Non-Dairy flavours like Chocolate Fudge Brownie and Chocolatey Love A-Fair, for example, feature an almond base which becomes part of the flavour profile. According to Ben & Jerry’s Flavour Gurus, an oat base creates a smoother texture, allowing flavours like chocolate, decadent caramel, and rich vanilla to shine as intended. As a bonus, the oat recipe reduces nut allergens, making the options more inclusive for diet sensitivities.
Like all Ben & Jerry’s flavours, the oat base Non-Dairy range will continue to be jam-packed full of values-led ingredients including Fairtrade certified cocoa, vanilla, coffee and sugar, and Open Chain cocoa. The new Non-Dairy range is set to hit freezers in the grocery, convenience, on-demand and in-trade channels across the UK retailers in early 2024 with an RRP of £4.90
