GPS trackers are the perfect solution for monitoring your valuables, pets, or vehicles, giving you peace of mind and keeping you in control. Whether you're a business owner managing fleet tracking, a pet parent wanting to monitor your dog’s whereabouts, or someone who wants to ensure their vehicle stays safe, there's a GPS tracker out there that fits your needs. In this guide, we’ll explore the best GPS trackers currently available, focusing on their key features and what makes them stand out. Here’s what you’ll find in this guide:
1.The best GPS trackers for personal tracking, vehicle GPS tracking, pet monitoring, and asset management.
2.Important features to consider, including battery life, accuracy, and real-time GPS tracking.
3.Affordable options that still deliver reliable performance.
4.Practical answers to common questions, such as how long GPS trackers last on a single charge and whether they are legal to use.
Now, let’s check out some of the different options available to help you find the perfect GPS tracker that fits your needs!
SpaceHawk GPS Tracker – Best For Vehicle Tracking
The SpaceHawk GPS tracker is designed specifically for vehicle tracking, making it perfect for personal cars, work trucks, and fleet management. What makes it unique are the super-fast updates every 3 seconds and powerful magnetic mount. This means you can slap the SpaceHawk real time GPS tracker anywhere on a vehicle. Roughly the size of a peanut butter cup, it uses GPS technology to provide real-time tracking of your vehicles, allowing you to monitor their locations from anywhere. The device is easy to install, and the mobile app provides instant access to the real-time location of your vehicles.
According to the experts at Fleet1st, SpaceHawk is the best waterproof GPS tracker on the market today. Why? Because it offers global coverage, ensuring it works in most locations, and provides detailed route history, which can be helpful for both fleet management and personal use. And yes, it is waterproof, dust-proof, wireless, and just a bad ass tracking device. Especially, if you have teenage drivers!
Key Features:
•Real-time GPS tracking for vehicles
•Mobile app for location access
•Global coverage for tracking anywhere
•Route history tracking for vehicles
•Easy installation for cars, trucks, and fleets
Pros:
•Simple setup process
•Provides real-time location tracking
•Compact and discreet design
•Global coverage for tracking
Cons:
•No SOS or emergency features
•$9 per month for data plan
•Does not offer kill switch option
Apple AirTag – Best For Personal Use
The Apple AirTag is a small, lightweight GPS tracker designed mainly for personal use. It’s ideal for keeping track of everyday items like keys, wallets, and luggage. The AirTag uses Bluetooth technology to connect with nearby Apple devices, allowing you to track your items through the Find My app. There are no monthly fees or subscriptions, and it’s easy to attach the AirTag to your belongings using a keyring or holder.
According to the tech experts at Cult of Mac, the AirTag is awesome when it comes to tracking personal belongings. Why? The bluetooth tracker offers precision finding, which helps you get directions to your lost items when they’re nearby. Lost keys? Lost wallet? No problem! And with its long battery life and compact design, the AirTag offers a convenient solution for tracking personal items.
Key Features:
•Bluetooth-based tracking via the Find My app
•No monthly fees or subscriptions
•Precision finding for nearby items
•Long battery life (up to one year)
•Compact and lightweight design
Pros:
•Simple setup with Apple devices
•No ongoing fees and affordable
•Precision locating using nearby Apple devices
•Small and portable for everyday items
Cons:
•Best used with Apple devices (limited compatibility with non-Apple products)
•Can only track personal items within the range of Apple devices
•Does not provide real-time GPS tracking or live location updates
Pit Pat GPS Tracker – Best For Pet Tracking
Did you know that an estimated 10 million dogs are lost every year? It is a scary number, but thankfully GPS tracking is providing a solution. But what pet tracker is best? Introducing the Pit Pat GPS tracker - a tracking device designed specifically for tracking pets. Lightweight, waterproof, and easy to attach to your pet's collar, this tracker allows you to monitor your pet’s movements via a mobile app. It provides real-time tracking, so you can always know where your pet is, whether they’re out on a walk or simply exploring the backyard.
For example, if you're walking your dog and they slip out of their collar and run off, you can quickly check the app to track their real-time location. This added security provides peace of mind for pet owners concerned about their pets getting lost.
Editor Note: Tractive is another great option for pet safety according to the animal lovers at rover.com
Key Features:
•Real-time GPS tracking for pets
•Lightweight and waterproof design
•Mobile app for location tracking
•Activity tracking to monitor pet movements
•Long battery life for continuous use
Pros:
•Ideal for pet owners focused on their pets' safety
•No monthly subscription fees
•Compact and lightweight, suitable for small animals
•Waterproof and durable for outdoor use
•Provides peace of mind with real-time location tracking
Cons:
•Requires Bluetooth connection (limited range)
•Not suitable for pets with very small collars
•Designed for pet tracking only, not for other uses
PowerDrive GPS Tracker – Best For Asset Tracking
The Overdrive is an absolute powerhouse designed to track valuable assets such as construction equipment, trailers, ATVs, and other important items. Yes, if you want a rugged and durable real time GPS, this is the product for you. This commercial GPS tracker provides real-time location updates, geofencing, and alerts to help keep you informed about the movements of your assets. The device is easy to set up and works immediately, offering global coverage in over 155 countries.
The Overdrive tracker is ideal for businesses and individuals who need to monitor large or valuable equipment. In fact, the surveillance experts at GPS Tracker Shop have stated that this device even has some of the longest battery life on the market1 With location updates as frequently as every 3 seconds and the ability to track historical movements for up to one year, it ensures you can stay on top of your assets at all times. The tracker’s long battery life, enhanced by motion-activated sleep mode, makes it reliable for extended use, especially for equipment that isn’t constantly in motion.
Key Features:
•Real-time GPS tracking with updates every 3 seconds
•Geofencing, email alerts, and notifications
•Historical playback of locations for up to 1 year
•Extended battery life with motion-activated sleep mode
•Waterproof, durable design (IP67-rated)
•Global coverage in over 155 countries
•Lifetime warranty with optional hardwire kit for continuous runtime
Pros:
•Accurate and reliable real-time tracking
•Long battery life with motion-activated sleep mode
•Simple setup and global coverage
•IP67 waterproof rating for durability
•Lifetime warranty for added peace of mind
•Suitable for a wide range of assets, including vehicles and equipment
Cons:
•Requires a mobile app or web-based software for tracking
•Larger size may not be ideal for very small assets
•SIM card for international tracking
Tracki - Best For Budget Tracking
The Tracki GPS tracker is a budget-friendly option for those in need of basic tracking functionality. While it doesn’t include high-end features like waterproofing or built-in magnets, it still delivers reliable performance for personal use or vehicle tracking. And yes, it even is a top seller on Amazon. This compact device offers real-time GPS tracking through a mobile app and works globally in over 180 countries. It’s a great choice for anyone looking for an affordable GPS tracker for basic needs, such as tracking a car or personal items.
While it doesn’t have some of the premium features found in more expensive trackers, it provides solid performance at a lower cost. If you’re looking for simple location tracking without the extra features, the Tracki is a reliable and affordable option.
Key Features:
•Real-time GPS tracking via mobile app
•Global coverage in over 180 countries
•Compact and easy-to-use design
•Basic location tracking without advanced features
Pros:
•Very affordable compared to other GPS trackers
•Global tracking coverage at a low price
•Compact and portable design
Cons:
•Not waterproof, limiting outdoor use
•No magnet for easy attachment
•Limited features compared to higher-end trackers
Key Features Of GPS Trackers
Battery Life
When choosing a GPS tracking device, battery life is a crucial factor, especially for devices used in vehicles or for tracking assets like delivery trucks. A long-lasting battery reduces the need for frequent recharging or replacement, offering a more convenient and cost-effective experience. Whether you’re using a mobile GPS tracker or a vehicle locator, choosing a GPS tracker with a battery that lasts several days or weeks ensures continuous tracking without interruptions. For pet tracking or devices for kids, extended battery life also provides peace of mind, knowing the device will reliably work throughout the day.
Accuracy and Reliability
The accuracy and reliability of a GPS tracking system are essential to ensure trust in the location data. Whether you're tracking vehicles, personal belongings, or family members using a family locator, having accurate, real-time GPS tracking is critical for making informed decisions. Reliable GPS locators help avoid frustrating moments, like tracking your vehicle, only to find the location is off by miles. In fact, this was the feature people on Reddit stated was most important.
Subscription Fees or Additional Costs
Some GPS trackers come with subscription or activation fees, which can add up over time. It’s important to consider these ongoing costs when selecting the best GPS tracking device for your needs. While some vehicle tracking systems offer affordable monthly rates, others may have higher fees for additional features like live GPS updates or advanced safety zones. Whether it’s for fleet tracking or a personal tracker for kids, make sure the device fits your budget, including any associated costs for full functionality.
Device Compatibility (Smartphones, Apps, etc.)
Device compatibility plays an important role when selecting a GPS tracker. For seamless tracking, it’s important that the GPS tracker works well with your smartphone or any other device you plan to use for monitoring. Many GPS tracking devices work with downloadable apps on mobile devices, giving you easy access to live GPS or real-time location tracking. If you’re using a vehicle tracker or car GPS, ensure the device is compatible with your preferred mobile device and operating system for smooth performance and convenience.
Tracking Features (Real-time Tracking, Geofencing, Alerts)
Different GPS trackers offer a variety of features such as real-time tracking, geofencing, and alerts. Real-time GPS tracking allows you to monitor the location of vehicles, pets, or assets as they move, making it essential for deliveries or fleet tracking. Geofencing lets you create safety zones, sending alerts when the tracker enters or leaves a specific area, which is useful for monitoring family members or kids. Alerts notify you of unusual movements or behavior, whether it’s for vehicle tracking, car GPS devices, or mobile GPS trackers used for personal safety or equipment tracking.
Frequently Asked Questions
What’s the Difference Between a GPS Tracker and a GPS Locator?
While both GPS trackers and GPS locators serve the same basic purpose—providing the location of an object or person—they have some differences. A GPS tracker typically refers to a device that continuously monitors and records the real-time location of an object, such as vehicles, pets, or assets, and sends updates at regular intervals. For example, a car tracker or GPS vehicle tracking system sends updates to help you keep track of your vehicles in real-time. In contrast, a GPS locator is more commonly used to find lost items, like keys or wallets, and usually offers more limited functionality than a full GPS tracker. Locators are typically simpler devices used for personal tracking, while trackers are often used for vehicles, family locators, or equipment tracking.
How Long Do GPS Trackers Last on a Single Charge?
The battery life of a GPS tracker can vary based on the type of device and how often it’s used. On average, many GPS trackers, such as a GPS vehicle tracker or a dog tracker, last anywhere from 1 to 10 days on a single charge. Some models, especially those designed for vehicles or asset tracking, offer extended battery life. Features like sleep tracking (motion-activated sleep mode) can help preserve battery life by reducing updates when the tracker isn't in use. Larger devices, such as those for equipment tracking or GPS vehicle tracking systems, tend to have bigger batteries that last longer. For trackers used on pets or for kids, the battery might need to be charged more frequently. Always consider how long the battery lasts when choosing a tracker, particularly for mobile GPS devices.
Are GPS Trackers Legal to Use?
In general, GPS trackers are legal to use for personal tracking, such as monitoring your vehicle, pets, or family members, like a GPS tracker for kids. However, be mindful that GPS tracking laws in Canada will not be the same as in the USA. Why? Local regulations and laws differ and you don’t want to break any laws. So remember this before using a GPS tracker, especially when tracking other people’s vehicles or property. so make sure Using a car tracker or GPS vehicle device on someone else's vehicle without their consent could be considered an invasion of privacy and may violate privacy laws, depending on your location. It's also crucial to ensure compliance with any laws regarding the use of tracker devices in commercial settings, such as fleet tracking or equipment tracking. Again, always verify the legal requirements in your area before using a GPS vehicle tracking system or any other GPS locator.
Theft and violence against retail workers in Britain soared to record levels last year and are "out of control", driven partly by criminal gangs, according to a report published on Thursday.
Industry body the British Retail Consortium's (BRC) annual crime survey found more than 20 million incidents of theft were committed in the year to 31 August 2024, which equates to 55,000 a day, costing retailers a total £2.2 billion.
There were 16 million incidents in the previous year.
The BRC said many more incidents in the latest period were linked to organised crime, with gangs systematically targeting stores across the country.
Incidents of violence and abuse in 2023/24 climbed to over 2,000 per day, up from 1,300 the year before. This is more than three times what it was in 2020, when there were just 455 incidents a day.
Incidents included racial or sexual abuse, physical assault or threats with weapons. There were 70 incidents per day which involved a weapon, more than double the previous year.
"Retail crime is spiralling out of control. People in retail have been spat on, racially abused, and threatened with machetes. Every day this continues, criminals are getting bolder and more aggressive," said Helen Dickinson, head of the BRC.
Satisfaction with the police response to incidents remains low, with 61 per cent of respondents describing it as "poor" or "very poor", the report showed.
"With little faith in police attendance, it is no wonder criminals feel they have a licence to steal, threaten, assault and abuse," said Dickinson.
The BRC said the amount spent on crime prevention also hit a record high, with retailers investing £1.8 billion on measures such as CCTV, security personnel, anti-theft devices and body-worn cameras, up from £1.2 billion in 2022/23.
The Labour government has pledged to address the rise in retail crime through stronger measures to tackle shoplifting and anti-social behaviour. It also plans to introduce a standalone offence for assaulting a retail worker.
“Staff are working in fear of the next incident of abuse, threats or violence,” Paddy Lillis, general secretary of trade union Usdaw, said.
“We have campaigned along with the BRC for substantial legislative measures to combat this growing problem and we are pleased that the government will be introducing the Crime and Policing Bill, which will meet our aims. That is only part of the fightback against the criminals and we will continue to work closely with retailers to deliver respect for shop workers.”
Commenting, Katie Secretan, retail and sales director at Nisa, said the “shocking” shoplifting figures in the report reflect the tough reality independent shop owners are facing across the country.
“And this is something we hear day after day from our Nisa retailers,” Secretan added. “Unlike larger multiples, smaller businesses don’t have the security resources to rely on so they’re not only suffering from financial losses, they’re facing daily threats to the safety of themselves and their staff. Without urgent action from law enforcement and policymakers, we risk losing some of these local businesses and entrepreneurs who form the backbone of our communities.”
Responding to the report, the police said they had made progress in 2024.
“Over the last year we have made significant strides in our fight against retail crime, strengthening relationships with retailers and greatly improving information sharing which has resulted in a number of high harm offenders being brought to justice,” Assistant Chief Constable Alex Goss, the National Police Chiefs’ Council's lead for retail crime, said.
Meanwhile, industry charity GroceryAid reminded those working in the sector on the support on hand should they be affected.
“If you work in the grocery industry and your store has been affected by the rise in retail crime across the UK, our Workplace Critical Incident support can help,” the charity said in a statement following the release of the BRC report.
“Colleagues in need of emotional support during this difficult time can call our FREE and confidential Helpline, where you can speak to a trained counsellor, anytime on 08088 021 122.”
Gum is currently having a good spell (growing at a rate of +4.9 per cent while broad confectionery is basically flat), but we begin by addressing a couple of knotty, almost philosophical questions: first, is gum confectionery; and second, does gum really belong in the mints and gum subcategory?
If anybody has answers, it is Ross Ripamonti.
When the trade press writes a product feature on gum, it's always mints and gum together, separate from confectionery because they don’t quite fit into confectionery. But then gum in the past has not been quite a thing on its own, either – because it's not a big enough category, or its adjacency to mints (which are also often confectionery and made into chocs and chews) and refreshment is so close that they naturally go together. That’s how it has always been, but just lately something seems to have developed – not sure exactly what – such that it seems gum is coming into its own, distinct and separate, and emerging as a category, perhaps for several reasons.
We agree that although gum is almost always sweet, but is not consumed like candy, it’s not an edible, and not therefore, confectionery, strictly speaking. Also, as I discover during the interview, to assume that gum is all about being minty is a bit of a misnomer these days, as the best-selling flavours are increasingly of the fruity kind.
Ross is Mars Wrigley through and through. He started there 10 years ago as a marketing intern (with Wrigley), then after finishing university, joined the Mars management graduate programme.
Ross RipamontiPhoto: LinkedIn
“They put me in different areas of the business, and I ended up in marketing and worked around different portfolios on the chocolate side, different brands,” says Ross. “And then, two and a half years ago, I moved into this role and became gum brand director, which has been fantastic. So it's a full loop, coming back into the gum world.”
He has an excellent overview of how the gum category is evolving, and from my own narrower perspective I suggest that gum is now a Big Thing – especially since it recovered from the dip in sales occasioned by the COVID lockdown sequence – with strides made in sales and penetration.
“I certainly think so," agrees Ross. “Historically, gum and mints have often been bunched together from a consumer perspective, because mints predominantly serve or cater towards one specific consumption moment. Gum and mints are in quite a functional relationship. The category heartland for gum has also been in freshening. Most of the gum portfolio historically has been mint, and so I think that's why they've been put together.”
But now it is changing, at least a bit?
“I think what's really interesting, certainly over the last probably 10 years, is we've seen that people are chewing gum for a lot more and wider reasons now than just freshening,” Ross explains.
“Only 20 per cent of chewing occasions are freshening, and 80 per cent are for other reasons. For example, I chew gum because it's fun. I chew gum because I just want that hit of flavour without having to eat anything. I chew gum because I want a mental reset, you know, working and studying, and it helps me get into the zone. So, I think that's what we're really excited about, certainly from Mars Wrigley point of view: how do we communicate more of those benefits and portray gum in a wider way that caters to more consumption moments?”
This neatly brings us to Wrigley’s strategy to get the part of the nation chewing that currently isn’t, and the way to do that is to highlight what gum can do for you – the mental and wellness functions – that chewing a flavourful and mindful piece of gum can do for you to improve your day. It's meditation, concentration, because it helps you work. It's refreshment, fresh breath, so self-image and self-presentation. Also, you're not consuming calories while you're chewing gum, either, or if you are, it's just a tiny amount of sugar, so it's not nutrition, but it sort-of is. Not a slimming aid, exactly, but it feeds into that: if you’re chewing gum, you’re not eating a pie or a donut.
Get chewing
It’s possible there's a great deal of merchandising hinterland that you can advance into with gum that you simply can't with ordinary confectionery or regular mints.
"100 per cent,” says Ross, “and this month we launched a new marketing platform called Chew Good. And that's exactly the area we're moving more and more into and communicating those broader reasons for chewing.
Wrigley believes that's really the key way of growing penetration: talking about those wider benefits of chewing, beyond freshening. “Because fundamentally, our category penetration is around 30 per cent in the UK, but we know from research that 15 per cent of people in the UK simply will not chew gum. For whatever reason, however much marketing is directed at them, they say they won't chew gum.”
He says that leaves 55 per cent of people in the UK who don't chew gum, but who would be open to chewing gum if they had the right reasons to. “And that's what I'm really excited about: how do we tap into that market by fundamentally giving people more reasons to chew?”
Just as a little aside into history that will bring us back up to date with the “new chew” ambitions of Wrigley, it must be said that gum from the earliest days around the turn of the twentieth century, or well over a hundred years ago – was always quintessentially modern. Liberating, youthful, unbuttoned and informal, sociable, street-life – all these words sum up the atmosphere that gum carries with it, opposed to the corseted, formal, strict world of the nineteenth century. Chewing gum meant chat, it meant teenage attitude and gangs, it meant sport (replacing the plugs of tobacco chewed by old-time baseball players – the Chicago Cubs’ stadium is not called Wrigley Field for nothing).
William Wrigley JnrPhoto: Mars
William Wrigley Jnr, when he began hawking his new spearmint-flavoured gum around as a thing in itself in the early 1900s (rather than as a free gift when you bought his soap powder), presented it exactly as Ross is now suggesting. In fact, Wrigley started out with claims that gum could enhance physical and mental health.
“Gum, Wrigley argued, could soothe not only nervous stomachs but stressed-out minds, making the product more patent medicine than candy," says a fascinating article at JSTOR Daily. “Despite popular perceptions that chewing gum was rude, Wrigley prevailed, convincing Americans that they were stressed and sick and providing them with a stick of respite.”
Of course, nobody today is making literal medical claims for gum, but there is undeniably and element of thoughtfulness, for taking time for oneself, for relaxing with friends and taking off pressure, that accompanies the action of popping a piece of gum and enjoying the explosion of flavour and all its associations.
“Interesting, that 15 per cent will not do it," I say. "Is that the grannies and retired sergeant majors who think it's impolite or something – an old-fashioned prejudice about ‘the youth of today’”?
“Exactly," says Ross. “There's a variety of reasons, but fundamentally people have their own reasons, right?”
But that 55 per cent of current non-chewers represents a fabulous area of possible incremental gain for the category.
“I think the gum category is very exciting because despite the fact it's been around for a long time, it's still actually an immature category. There are few categories like gum that have such high potential for growth through drawing new customers in. You referenced confectionery, so let's take chocolate. Chocolate has 99 per cent penetration, so the only way you're going to grow chocolate is people paying more, buying more often or buying greater quantities of chocolate.”
A fair point, I say, finger in the air.
“With chocolate it's not going to be new people coming into the category, whereas gum is about getting new people in. And that's exciting, and from a footfall point of view, there's been stability and growth since COVID. People are on the move again, and obviously, they're working from home more as well. So that is an opportunity around gum bottles and the take-home formats – it's a massive, massive trend there, and related to how people consume gum differently.
And then, there is also the whole idea around people looking for products that can help them with their holistic well-being, Ross adds.
“You know, everyone has a well-being strategy, and it looks very different according to the person. If you ask one person, it’s about exercise, another person might be just the way they eat and their diet. And I think gum can really play into that and the sort of the mental reset benefit of chewing gum. There’s a big trend, as well, around products that can help people in their work and study space, or experience moments during the day where they need that mental reset, a sort of reinvigoration.”
So convenience!
In terms of sales, Gum is great news for convenience and always has been. It offers choice, visibility and instant appeal. It's surely a toss-up whether there's anything more impulsive than gum as a product in the channel, and therefore as an important product for the channel.
“The first thing I'll say is, from all the research that we've done, we see that gum is the most impulsive product in store, versus any other product,” says Ross. “I think water is the second most impulsive, but gum is the most. 88 per cent of chewing gum is bought on impulse. So, it is the most unplanned, unsubstitutable product you could possibly have in-store, and that is what makes it very exciting from an impulse point of view, because it's highly incremental and highly expandable. The more people buy, the more they're going to consume.”
Ross affirms that the c-channel is vital for the Wrigley brand, and has been for a century – and he refers to a recent report that the channel is going to outgrow the rest of the market, disproportionately in terms of growth over the next five years, making it an even more attractive distribution point for the company
"It is massively important for us,” he affirms, “and we're excited to work with retailers who provide the right products and the right visibility through merchandising, and the insights we have there and disrupting those shoppers in store.
I conjure an ideal customer: the impulse shopper, in convenience, preferably older, but most likely younger – because in order to expand penetration in that younger cohort, Wrigley is concentrating more on fruit flavours than previously on minty flavours for refreshment, because youth prefers it – and catch them young, as they say!
"When we look at the penetration we see across all demographics or age groups, we see a good amount of penetration. There's no one area, one age, where nobody chews gum,” Ross explains.
“However, younger shoppers are a massive focus for us, because younger shoppers actually chew more. Teenagers chew three times more than your average other shopper. And it's critical that we introduce people into this category at an earlier age, because then they will become lifetime chewers. Fruit flavours are growing the fastest, double the rate of the category [at 8.9 per cent value], so that's been a key focus: how can we introduce more exciting flavours to cater to that growth?
Fruit flavours do indeed seem to be everywhere. In vape, for example, it seems everything is fruit. Perhaps that refers back to the personal and identity concept of well-being that gum-chewing can communicate inwardly – and outwardly, too.
Breaking it down
No more the Juicy Fruit of old, the Spearmint of cherished memory, at least on these shores,
“In the UK, we have three brands now," Ross explains. “We have Extra – it's called Orbit in certain markets outside of the UK. In the UK, Extra is our biggest brand, about 85 per cent of our revenue.
“Our second biggest brand in the UK is Airwaves. Airwaves, obviously, has that very unique mental kick, all about intense invigoration.
“And then the third brand is Hubba Bubba, I love Hubba Bubba. As you said, you know, coming into this role and mentioning Hubba Bubba to people, you always get that kind of reaction around, "Oh yeah, I used to chew that when I was younger, all those kinds of nostalgia. And as you said, it’s about blowing bubbles, and that's often how people first discover the category, through bubble gum, because it's all about fun – bubbles and flavour.
As marketers say, after distribution comes segmentation; so likewise, brands are followed by formats.
"We have three pack formats, singles, bottle and multi-pack, and all those are catering to slightly different usage occasions,” and this is vital to note for merchandising and maximising sales.
“Singles are more about on-the-go consumption," says Ross. “When you're out and about the bottle is used for a variety of reasons. Often people put it in the car cup-holder.
“And then the multipack is more like, buy it, keep it at home. And then when you're going out you can take it.
"Those are our three pack formats, and then within that we've got a very wide array of flavours, because choice is extremely important to the gum shopper.”
With at least four major angles from which to promote gum in the wellness category, does Ross think the gum industry is soft-pedalling that so far? Could it do more on that to grow share by taking it from other categories, or is gum simply growing incrementally in any case?
“We see that from a consumer usage occasion perspective that there's some unique ways people buy and consume gum that are hard to are hard to satisfy with other products,” he says.
“There will be moments where people will go into a store and instead of grabbing a bar of something, they might say, ‘Hey, you know what? I just want a little bit of flavour. I want a little bit of kick. And I want something sweet in my mouth. I'm going to take some fruit gum.’ There will be those instances. Broadly speaking, because of how impulsive and how incremental gum is, and how unique it is, a lot if not most growth will be completely incremental to any retailer.”
Given that, what would Ross’s advice be in terms of merchandising for the average retailer who perhaps doesn't have a huge store. What would be the ideal setup that Wrigley would recommend to c-store retailers to get the best gum sales?
“I would start with, what range do you have?” he muses. “What's the range of brands? Do you have the right breadth of brands? Do you have the right breadth of pack formats, because those all those cater for different needs? What's the breadth of flavours you have? Again, fruit gum: are you stocking enough fruit gum? Because some retailers might be too overstocked in terms of mint flavours, but in fact you want to have a nice variety of mints and fruits where you're catering to different shoppers.
“And then in terms of merchandising, I'd look at things like your fixture. What does your fixture look like? Are you maximizing the space that you have in store? Within the convenience channel, there are very many different sizes, layouts, types of stores, but we're passionate about working with retailers and shop owners to discover how we can tailor our equipment in a way that is you perfectly designed for your store.
“The latest technology we have can make the displays fit whatever space that you have. If you've got a tiny space, we'll give you a unit that will fit perfectly into there. We can be as big or as small as the retailer wants. And then what's crucial to remember is that gum is an impulsive product. How do you disrupt in-store? If people are going into a store and they're not planning to buy gum, you need to disrupt them. That means point-of-sale material is critically important, and that's something we can help with as well.
“Obviously, we produce a lot of POS, and we're really keen to work with retailers to make sure they have the right materials to disrupt the shopper, through signage. And then lastly, NPD. Are you maximizing the NPD that that's coming into market?”
That cues up perfectly the latest Wrigley exclusive just available now, and exclusive to the c-channel: two new Extra Refreshers price marked packs (PMPs), in Tropical and Bubblemint flavour, in 30-piece bottles and soft chew format.
The new PMPs support retailers by enabling them to maximise the Extra Refreshers sales in the channel – 90 per cent of shoppers haven’t tried Refreshers and yet 70 per cent of all Refreshers fruit volume is incremental to the category – as Ross pointed out.
“The benefits of PMPs are well known – they offer a quick price comparison and can capture the impulse shopper’s attention to drive retailers’ incremental sales,” says Ross, delivering on this by providing trending flavours that communicate value to the shopper.
“This is a hugely exciting time for the category and the Extra Refreshers brand. This year, we are putting a multimillion media investment behind our fruit gum range, including Extra Refreshers PMPs, to bring the product benefits to life and support sales within the convenience channel.”
The Extra Refreshers PMP bottles are in wholesalers with an RRP of £2.50, so go get ’em now!
In the bustling borough of West London, there exists a small but mighty store, quietly carving out a monumental presence in the convenience retail landscape.
Over a span of 36 years, Londis Harefield has emerged as a corner stone for both community as well as convenience. From Payzone and parcel collection to home delivery and hot food, this convenience store not only offers a surprisingly wide range of services and products but is also a benchmark of convenience retail.
For leading retailer and store owner Atul Sodha, the journey began almost four decades ago when his mother acquired a sleepy newsagent in a semi-rural area of West London.
Reflecting on his store’s evolution with Asian Trader, the retailer shared, “My mother took over the store in 1989 from her sister using her saving of 16 years. I was about 17 at the time, and my brother was 20.”
In a mere six months after moving to the UK, Sodha’s father had passed away, leaving his mother, only 23 at the time, to raise two small children on her own. The challenges were obviously immense.
“Before moving here, we were living in council estate in Wembley; it was a bit rough there.
"It was my mother’s side of the family who helped us during that time. They had an old-fashioned off license in Wembley, which eventually turned out to be my first foray into retail.
“The brief stint at the off license at the tender age of 13 also taught me a lifelong skill of talking and engaging with various types of customers.”
When Sodha’s mother acquired the 650-square-foot store in Uxbridge, it was a typical confectionery-tobacconist-newsagent. Within a year, the family carried out a refit to improve its layout and appeal.
Around this time, Sodha joined an insurance company and moved out. While his time at the insurance company gave him insight into finances and cash flow, his physical health issues soon brought him back to the store full-time.
Sodha told Asian Trader, “I was suddenly losing loads of weight and was really struggling physically. I was soon diagnosed with Crohn’s disease, the same illness that had claimed my father’s life.
“While I was recovering, my eyes opened up to how much struggle my mother had to face yet how much she is always on top of everything. I was amazed at her strength and positivity.”
As Sodha regained his health, his perspective towards retail shifted.
He said, “I started getting more involved in the shop to make it a success. We evolved the news agent into a proper convenience store. I started reading trade articles about what people want and began adding bits and pieces.
“Soon, we had more customers coming in and entrusting us. That, coupled with my understanding of how to talk to customers, really improved our business.”
The store soon underwent another refit, something that “really put it on the map” and boosted the turnover and footfall.
Londis Harefield
Armed with more knowledge about changing habits, Sodha got rid of non-performing lines like greeting cards, and added more ambient groceries. The store also started stocking more household and essential products.
However, it was Joining Londis in the late 1990s that proved to be the major game-changer.
“Londis allowed me to still be independent but appear more professional,” Atul explained. “We adopted their state-of-the-art ‘Genesis’ format, and the shop looked much better. Turnover improved massively.”
Over the years, Sodha has learned to adopted category management principles, focusing on the 80-20 rule to stock the best-selling lines in limited space. An upgraded EPOS system now provides real-time insights into margins and customer preferences.
“With size constraints, one should be more focused about the approach. When you don't feel like you can justify a massive investment, even then you can do lots of things around the store and keep looking at your range,” he said.
Culinary Charm
While Londis Harefield is known for its wide range and exceptional service, what makes it truly stand apart not only from its competitors but also from its nearest supermarket is its hot and fresh food line called “Curry in a Hurry”.
Sodha revealed, "We started with ice cream and went to what goes with ice cream. So we started baking family size apple pies and cutting them into small sizes.
“We started keeping a lot of bakery products like freshly made croissants. My mother soon started making samosas a few years ago which turned out to be a huge hit.
“Our store’s hot dog was already very popular in our store; we started adding more and more stuff. We now even serve hot and fresh curries.
“During Covid, we went out and sourced whatever we could and since people were getting bored from staying at home, we started offering some enticing freshly-made line like chicken wings, chicken bites and chicken burgers.”
The concept originated from his family’s love of cooking and a desire to reduce food waste. Today, the store’s aromas—from freshly baked croissants to sizzling samosas and curry—welcome customers with a sensory treat, even managing to attract passersby, and leaving them with an urge to revisit the store.
One look at the store’s online reviews shows people lauding the store’s homemade curries, vegan sausage roll, chicken’ curry with rice and fresh donuts. Some even say that the food here even beats local takeaways.
Sodha said, “With convenience at the pinnacle as it is right now, one must stand out. We try to do that through our freshly made food-to-go offering."
The food offered is not only freshly-made but it is also healthy and low in fat.
He informed, “With my Crohn’s disease, I am mindful of what I eat and thus have adapted my recipes accordingly by using the right low-fat ingredients.
“As a result, we not only offer delicious, freshly-made food but are able to attract health-conscious customers as well. Our system was in place for a long time; it has only just grown from strength to strength.”
Hot food is a good margin opportunity as well, so it is turning out to be a win-win aspect for the store.
The store’s kitchen is accessible to customers and Sodha encourages people to taste what is on offer.
“We once took ‘Curry in a Hurry’ to the village fête and we were immediately sold out. We were a hit among children and parents were very happy to see that. Such events are not just about sales, it's about creating memorable connections in the community,” he says.
Industry Champion
Sodha being an advocate of British Food Fortnight, the store is deeply entwined with local suppliers.
Today, Londis Harefield is not only shoppers’ go-to solution, but it is also a brand-favourite destination. The place is almost always buzzing with some or the other brand activation, thanks to Sodha’s heavy involvement with suppliers.
“There's always something going on in the store that keeps a sense of excitement and curiosity among shoppers. It’s about building partnerships and bridging the gap between what brands think we need and what actually works for retailers and customers.
“We had the marketing manager from Heinz come into the store and work a day with us.
“I have been a KP snack ambassador for over 12 years now; I have worked massively with Cadbury's. Susan Nash gave me the honor to pick up an award for their on their behalf, which still makes me feel so much more appreciative of the relationship. I have been working with closely with Coca Cola, Budweiser and about a dozen other leading brands.”
Over the years, Sodha has been actively interacting with fellow retailers in the sector, learning, sharing ideas, and networking.
“I am part of Retailers Inner Cirkle where we are instrumental in getting the retailers together to do various initiatives like the latest Doritos’ Extra flaming hot campaign that saw a huge activation recently in stores across the country.
“I take great pride in my industry networking, which now spans across generations. I have strong relationships with seasoned veterans like Dee Sedani and Kiran Patel, as well as with the dynamic new brigade of talent, including Nishi Patel, Neil Godhania, Natalie Lightfoot, and Paul Cheema.
“There are so many more brilliant names out there who are shining light for convenience sector. For me, it's not about symbol loyalty; it's about retailer loyalty. We all help each other and rise together.
"We have got a massive network of retailers who talk to each other constantly, sharing ideas, trends and solutions, finding new ways forward. There are lots of lots of conversation going on out there, more so than there ever was. And that's what keeps me enthusiastic about our sector.”
While Sodha remains optimistic, financial and legislative challenges keep him cautious.
“I had to put everything on hold. While I have plans and I want to expand, I have held back until more financial security is there where we feel more confident.
“In terms of various legislative restrictions coming up, I am working very actively to keep ministers abreast with the problems that independent retailers go through every day. Like, I don't disagree with smoking being bad for people; I disagree with authorities forcing us to do stuff that are just not manageable.”
Despite these hurdles, Sodha continues to innovate.
“There are a hell of a lot of difficulties but we got to be thinking outside of the box as much as we possibly can. Like, I am pushing forward in online sales and through Snappy Shoppers. Online delivery expands the store’s reach to people that wouldn't normally come to your store.
“However, I also want people to visit my store so that people can see what we do here.”
Over the years, Londis Harefield has remained intertwined with the community. During Covid, the store proved to be a lifeline of Uxbridge, particularly to the elderly population.
"I have spent 36 years in convenience retail. For many years, I was doing ridiculous working hours because you're growing your business but now thankfully, we have got a lot of support.
Over the years, Londis Harefield has grown into more than just a store—it is now a vital part of the Uxbridge community.
“The local school often seeks us out for various events, and I am more than eager to get involved. We do a lot of charity work with various organisations.”
“We used to sponsor a football team of under-nines. These kids are now grown-up adults, but they all still remember me and their association with the store.”
Sodha’s commitment to his customers, community and convenience has created a store that thrives on innovation, adaptability, and personal touch.
“One of the things I learned from retail veteran and my mentor Raj Chandegra was that maintaining the quality, service and standard is the key to a successful business.
“I am also proud of my staff and their dedication and ethics. We are a small store, but we proudly punch above our weight in terms of per square footage on sales and profit,” he concludes.
A new report from the Association of Convenience Stores (ACS) celebrates the vital role of the UK’s nearly 19,000 rural convenience stores, highlighting their significant investment, community contributions, and diverse services.
This recognition, however, comes despite the considerable challenges these businesses face. The 2025 Rural Shop Report, released today (29 January), details how rural retailers positively impact their communities and argues for increased government support to ensure their continued success.
Key findings from the report underscore the importance of these stores: they provide secure, flexible employment for over 178,000 people; 40 per cent are the sole convenience store in their area, serving as a lifeline for residents; they generated £18.5 billion in sales last year; and rural retailers have collectively invested over £240 million in their businesses over the past year to better serve their communities.
The report highlights the unique challenges that rural retailers face compared to their more urban counterparts, including a lack of connectivity, issues with the cost and availability of deliveries, theft and other retail crime, and more.
Hopes of Longtown, featured in the report, is an award-winning village shop and post office at the foot of the Black mountains in Hereford, is a case in point. The shop currently receives 100 per cent discretionary business rates relief from the local council because of its status as the only shop in the village, but owner Christine Hope is concerned that this could be dropped as councils deal with growing budget deficits.
“Hundreds of thousands of people in isolated areas across the UK rely on their local shop to provide them with the products and services that they need. If rural shops aren’t able to survive, invest and adapt, nobody will step in the host the post office, offer other essential services and promote the human interaction and social glue that binds those communities,” ACS chief executive James Lowman commented.
“These shops need to be supported by both local and national policymakers at a time when costs are rising significantly as a result of the Budget. We are calling on all MPs in rural constituencies to commit their support for the rural shops that trade at the heart of their communities.”
As we step into 2025, the convenience retail sector is bracing for a year filled with both challenges and opportunities.
Rising operating costs, the end of a high-margin product line, and a wave of new legislative restrictions paint a demanding picture for this year. Yet, in true entrepreneurial spirit, convenience retailers not only stand firm but are also ready to innovate, expand and thrive.
Asian Trader got in touch with some of the leading convenience retailers to gauge the sector's mood. Despite the impending changes directly affecting the business, the mood in the sector is found to be upbeat and positive.
Plans for product line expansions, store refits, and strategic innovations are already set in motion, showcasing the resilience and creativity that define this industry.
For Londis Solo Convenience store owner Natalie Lightfoot, the mantra for 2025 is “work smarter, not harder”. Her 620-square-foot store thrives on its one-hour home delivery service, a unique offering amidst neighbouring supermarket competition.
“Over the last five years, I have been building up the delivery side of my business. I want to further increase my delivery sales share, which is at 40 per cent at the moment.
Retailer Natalie Lightfoot
"However, it's quite labour intensive. Considering the upcoming rise in wages, I will be streamlining this side more. That's going to be my top thing this year,” she says.
“I need to work smarter, not harder. I will also be focusing on improving tech in my store like getting headset for my staff.”
The Glasgow-based retailer is also planning to alter the layout of the store to adjust more freezers so as to increase the frozen food line.
In Dartford, retailer Nishi Patel is also planning to boost the delivery side of his business this year apart from building on his success in tracking trends through social media.
“We try to stay ahead of the curve when it comes to trends by keeping a keen eye on Tik Tok and Instagram. We will be adding more of Japanese sweets and drinks and American candies.
"We are also collaborating with a chocolate company in London to get some exclusive stock for Valentine's Day,” he tells Asian Trader.
Innovation isn't limited to products. In Hampshire, retailer Imtiyaz Mamode plans to upgrade his Wych Lane Premier Store with layout changes to accommodate new product lines, all while eyeing even a potential symbol group switch.
He said, “We have decided to change a bit of the layout of the shop so that we can stock more line of products. We will discontinue some non-performing ones and add some more potential ones.”
Popularly known as “TikTok retailer” for his knack for identifying viral trends, Mamode aims to introduce a cotton candy machine this year in his store, potentially a UK-first for convenience stores.
Elsewhere in Glasgow, for retailer Girish Jeeva, 2025 will be all about investing in his human resources and technology.
He shares with Asian Trader, “Our top priority for 2025 is to focus more on our team and benefits for them. We want to focus on developing their skills further and create a core team so we can remotely run our stores.
“We also have some amazing new innovations planned like anti-theft system and some more technology-based improvements.”
Retailer Imtiyaz Mamode
In south Of London, retailer Benedict Selvaratnam is aiming to expand the market presence of Freshfields Market, both locally in Croydon and through its brand-new e-commerce website.
The retailer is also planning to enhance customer experience by offering a “luxurious yet affordable” shopping atmosphere this year while introducing innovative packaging and operational processes for e-commerce.
Selvaratnam is also set to target Asian grocery segments this year to further diversify the store’s range, considering the growing consumer demand for ethnic and niche food products.
He is also seeing a greater emphasis on sustainability, including eco-friendly packaging and carbon footprint reduction as a rising trend in the convenience sector.
Meanwhile, retailer Priyesh Vekaria in Manchester, who has worked closely with the likes of Nestle, Phillip Morris, and Walkers in the past year, aims to focus on further strengthening relationships with suppliers to bring new product developments (NPDs) directly to the convenience sector.
“What I am hoping for this year is suppliers working more closely with us for the launch of NPDs directly to the convenience stores,” he says, adding that some of the big names are willing to work directly with convenience retailers.“
"Such events and activations work greatly in our favour as we can tap new customers. Earlier, brands only wanted to work with big supermarkets but now suppliers are acknowledging the reach and volumes of independent convenience sector as well,” he tells Asian Trader.
Retailer Priyesh Vekaria
Echoing the optimism of the wider sector, James Lowman, chief executive of ACS, states that suppliers are now more committed than ever to prioritising product launches and tailoring NPD to the convenience sector, so there’s a big opportunity there.
Lowman tells Asian Trader, “I think convenience stores acting as a bridge between online shopping and bricks and mortar through Post Office services, click and collect, parcel lockers and other similar services is something that can be a growth driver in the year ahead.
“Food-to-go has been long-identified as a big growth area for the sector and retailers should be looking to commit further in this area.”
Choppy waters
Despite the optimism, significant challenges loom on the sector. The upcoming disposable vape ban, rising wages, and National Insurance hikes are some of the main hurdles that retailers will have to navigate this year.
What is keeping most retailers restless in the impending disposable vape ban.
Lately, vapes not only has replaced lower-margin cigarette sales but they also come with higher margins for retailers. The transition to reusable devices, while inevitable, brings a sense of uncertainty.
Lightfoot informs, “A huge portion of our sales come from vapes and with the disposable vapes disappearing, it will be a huge issue for us. We have started stocking reusable ones but not all of them as I want to wait and watch how the market evolves after the ban.”
Jeeva also shares the same apprehension, saying “We need to see how much the ban is going to impact the business.”
To combat the impact, the Londis retailer Patel in Dartford has already started prepping up a bit.
“We have started getting liquid refillable devices in. With the ban inching closer, we are trying to get customers used to reusable ones. The response has been encouraging so far,” he says.
Retailer Vekaria is also concerned over Tobacco and Vapes Bill. He strongly believes that the policies, no matter how good they are, will prove inefficient if they are implemented without support on a grass root level.
Rising wage costs are another aspect bothering most of the store owners as some are even planning to cut down on staff and reduce working hours.
Vekaria says, “Increase in wages and National Insurance contribution are something that we will have to brace ourselves for. We will have to work out from where the additional revenue is going to come from. That’s the motto that we will be working towards this year.”
Retailer Nishi Patel
Echoing the wider sentiment, leading retailer Atul Sodha tells Asian Trader, “We are all very concerned how are we going to combat increasing costs this year. With National Insurance contributions going up to increase in minimum wages, we are getting squeezed from all sides.
“I think the key is to keep on top of the trends throughout the and what is happening in the market. Like for January, people usually become more health conscious. They are looking for healthier food and drinks and convenience stores should aim for such signs by offering healthier food like protein yoghurt.”
Apart from rising costs and compliances, retailer Selvaratnam also foresees navigating supply chain disruptions, especially for international imports, as another major challenge this year.
“We’re closely monitoring regulations around environmental compliance, such as waste management (vape laws) and packaging requirements, employment laws, particularly those affecting working hours and wages and food safety standards and labeling regulations, especially for products with an international origin,” the retailer tells Asian Trader.
To prepare, he is already investing in compliance tools, staff training, and adopting sustainable practices where possible, he adds.
ACS identifies business rate as another big challenge for 2025.
For anyone paying business rates, the discount will be going down from 75 per cent to 40 per cent in April which will have an impact, especially for urban retailers and those running petrol forecourts.
Lowman from ACS adds, “The smallest stores will be protected from the National Insurance increases by the increase in the Employment Allowance, but for anyone with more than seven or eight staff, or with multiple stores, the NI increases along with the National Living Wage hike will push up costs.
“And then if you’ve got more than 10 FTE employees, in March you’ll be included in the simpler recycling regulations that require stores to separate their waste into different bins before being presented to waste collectors.”
Rising crime also continues to plague the sector, with retailers like Mamode expressing frustration over limited support from authorities.
“We are left to protect ourselves. We try to stop them and take back the stolen products; we do fight if need to,” he reveals.
ACS advices retailers to think about investing in equipment and systems to make themselves a “harder target” and to “report crime every time”.
“There will also be a lot of new advice coming in 2025, some has already been trailed like the disposable vaping guide, but we’ll also have advice on the simpler recycling rules and some exciting developments on accepting digital proof of age in store,” Lowman says.
Thriving Against the Odds
No matter how chaotic 2025 sounds like, the sector continues to remain focused on adaptation and growth.
Lowman from ACS tells Asian Trader, “The one constant that I see every year in the independent sector is that retailers always innovate their way to growth.
“I can’t go as far as to say for certain that conditions will be one way or another this time next year, but I do believe that customers will continue coming through the door and then it’s up to us to make the most of that opportunity.”
Hoping for some respite, Andrew Goodacre from British Independent Retailers Association (BIRA) is calling on the government to support independent retailers in 2025.
“We need the cost of running a shop reduced and consumer spending increased. To increase spending, we need to see a rise in consumer confidence – driven by falling inflation falling and reduced interest rates.
“Reducing costs is much easier – simply reverse the proposed increase in business rates until the reform of business rates has taken place,” adds Goodacre.
The road of 2025 may seem patchy at some points, but convenience retailers seem confident on their abilities and potential.
In the words of retailer Patel, independent retailers have always adjusted and adapted and will continue doing so in the coming months too.
As Lighfoot aptly puts it, “We are quite flexible as an industry. That’s like one of our greatest assets.”