best-one gains lion’s share of occasions

Bestway has announced that its largest symbol brand, best-one, has seen the strongest growth of tracked convenience brands across the twelve-week period to 17/10/21 with its share of occasions increasing by +1.2ppts.

The information, highlighted in Lumina Intelligence’s Convenience Tracking Programme, shows that not only does best-one top the leader charts on growth when it comes to its share of occasions, but that Tesco Express and SPAR have lost their own share of occasions by -1.4ppts and -0.9ppts respectively.

Lumina’s Convenience Tracking Programme takes key metrics around basket size, frequency, and how spend has changed when compared with the previous 12 weeks. It also looks at the method of purchase and whether On Demand Convenience (ODC) is growing alongside evaluating how shopper demographics may be shifting.

According to Mike Hollis, Bestway’s Director of Retail, the growth evidenced by best-one may have been fuelled by a recent recovery in the News mission:

Mike Hollis

“The Central Tracking Programme shows us that newsagent missions increased by +2ppts during this 12-week period as older consumers become less risk-averse due to the rollout of booster vaccines.

“Furthermore, shopping trips in Convenience are becoming more planned with top-up (planned) seeing a +1ppt increase”.

It’s good news for best-one at a time when the business is heavily investing in fresh innovation alongside digital platforms, and trials around hybrid offering of its stores.

“We can see that frequency of shopping increased by +4 per cent, indicative of smaller shops more often, as summer holidays and good weather meant increased spending for more people," added Hollis.

“And top up – both planned and distress – saw share of mission increases of +1ppts and +2ppts respectively, aligning with the increase in basket size.

“The coming 12 weeks will also give us further fascinating insights into how consumer behaviours may be shifting, and with the festive season about to shift up a gear it will be a highly competitive period as the sector competes for share of market,” he concluded.