Bestway Wholesale, the market leader in supporting independent retailers across prices and margins, is helping retailers this Easter with its latest campaign.
Designed to empower retailers, this initiative provides exclusive offers, targeted promotions, and valuable tools to drive footfall, increase sales, and boost profitability.
By offering competitive prices, improved margins, and tailored support, Bestway is enabling retailers to thrive during the spring season and maximise sales ahead of summer.
And to celebrate Bestway’s 50th anniversary, Bestway is offering incredible deals to its retail customers, taking the lead with exceptional savings with 50%+ PORs on leading brands and products.
Retailers have been greeted by something spectacular in depots this week … there are eye-catching Easter archways leading to leading big brands at sharp prices.
The campaign, which has landed both in depots and online, invites customers to follow through the Easter archway to discover nearly 200 unmissable Spring deals across all categories, all nestled in individual branded pallets and decorated in a Spring-time bloom theme.
Partnering with key suppliers for the promotion, Bestway has confirmed exciting new product development launches with Red Bull and the latest Peach Summer Edition, as well as the new Strawberry and Cream flavour from Pepsi – which will be revealed as ‘first to be seen’ at Bestway Wholesale.
Unlock 200+ Easter deals with 50%+ margins at Bestway
There’s a special in depot activation for the new Lucozade Sport drink, Ice Kick sponsored by England and Real Madrid’ footballer, Jude Bellingham.
Customers have the opportunity to win a case of Ice Kick by shooting and scoring a penalty in the branded in depot goal. Doritos will also be running sampling sessions for its new Dinamita Extra Flaming Hot range.
The four-week campaign will feature digital screens highlighting product promotions, amazing deals, and the campaign will be supported with gamification for customers offering them a chance to enter a series of competitions.
On the back of four seasonal campaigns and a hugely successful 2024, Bestway continues to invest in price and leads the way in creating theatre and activations to enhance the customer journey.
Easter is the second largest trading moments after Christmas, and Bestway has looked to make it more interesting and enjoyable. Throughout the campaign period depots will be running competitions, prize draws and incentives to give back to customers, including ££-thousands in depot credits!
Kenton Burchell, Bestway Wholesale Group Trading Director, says, “Over the past 18 months, Bestway has led the Cash & Carry market with best-in-class seasonal campaigns, offering market-leading prices and strong margins that drive real value for our customers.
"These campaigns are strategically focused on top-performing brands, first-to-market product launches, and standout in-depot pop-up experiences - creating impactful moments that disrupt the everyday customer journey and add real excitement for our independent retailers.
“Easter is a key trading period for the Convenience channel, and at Bestway, we’re committed to giving back - not just to our customers, but also to their shoppers - by delivering exceptional value and exclusive launches that set the stage for strong sales momentum into the summer months.”
Bestway Wholesale remains true to its promise: making customers feel valued, offering unbeatable prices with strong margins to fuel retailers’ growth, and helping them better serve their own shoppers.
