Lord Zameer Choudrey CBE SI Pk, Chief Executive of Bestway Group, and Dawood Pervez, Managing Director of Bestway Wholesale, presented a cheque for £100,000 to The Duke of Edinburgh’s Award (DofE) at Bestway Group’s Head Office in Park Royal, London last week.
This significant contribution reflects Bestway's ongoing commitment to supporting impactful charitable initiatives that make a difference to the lives of young people across the UK. The presentation was attended by Ruth Marvel OBE, Chief Executive Officer, Laura Puddefoot-Knaggs, Head of Philanthropy and Clare Harris, Senior Relationships Manager from The Duke of Edinburgh’s Award, and Bestway Board of Directors, including Sir Anwar Pervez OBE H Pk, Chairman Bestway Group.
The £100,000 being donated to The Duke of Edinburgh’s Award was raised through Bestway’s annual Ascot Charity Race Day held in June this year (2024), which was attended by over 750 of Bestway’s key business contacts, supplier partners, colleagues, press and the charity. Each year the company hosts a charity race day at Ascot to raise funds for charity, an event that celebrated 31 years this year.
The Charity Race Day is one of Bestway Wholesale’s largest corporate events in the calendar, supported by supplier partners for over 30 years. Over 27 charities have benefited from funds raised through the event since it began in 1994, including The Duke of Edinburgh’s Award, widely recognised as the world’s leading youth achievement award.
Lord Choudrey explained why the business has chosen The Duke of Edinburgh’s Award as its charity partner this year:
“Charity is at the core of what we do at Bestway, and our annual Charity Race Day cements the ongoing work to such great organisations such as The Duke of Edinburgh’s Award by our family.
“We have worked with The Duke of Edinburgh’s Award for over 30 years and take great pride in the Gold Partner status we hold. During this time we have experienced first-hand the incredible work the charity does in preparing our young people for the future in whatever role they undertake.
“The Duke of Edinburgh’s Award inspires and empowers young people, supporting them as they learn new skills, overcome obstacles, whilst helping them build confidence and resilience. This charity ties in with our other efforts to recognise the importance of supporting initiatives that invest in the future of our youth.”
Bestway Foundation was established by Sir Anwar Pervez in 1987, as the charitable arm of the Bestway Group, with a philosophy to support less fortunate people through the advancement of education and healthcare. Since inception Bestway Foundation has donated more than £35m to charitable causes, including donations to charities, hospitals and schools as well as the funding of university scholarships. Bestway Group has donated more than £15 million to the Bestway Foundation in the UK.
Dawood Pervez, Managing Director of Bestway Wholesale, said: “We are delighted to support the work of The Duke of Edinburgh’s Award which has seen participation in the Award grow every year since inception. Millions of young people from across the UK in schools, community groups, young offender institutions and workplaces have had the opportunity to build resilience and gain lifelong belief in themselves through the DofE.
“Understanding that our donation will help young people to challenge themselves to attain standards of achievement and endeavour in a wide variety of active interests – to serve their communities, experience adventure and to develop and learn outside the classroom, really aligns with the values of The Bestway Foundation.”
“The Annual Ascot Charity Race Day is just one of the ways that Bestway Foundation gives back, and we are incredibly grateful to our supplier partners and colleagues for supporting this annual event and donating generously to ticket purchases, the Charity Auction and other fundraising activities.”
Alex McDowell, DofE Fundraising Director, commented on the donation:
“We are delighted to receive this incredibly generous donation to support the DofE’s vital work. The money raised will support the charity’s Resilience Fund which offers free DofE places, bursaries or additional support for marginalised young people facing barriers to participation including financial constraints, additional needs or caring responsibilities.
“The DofE equips young people with the skills, confidence, and self-belief to help them take on today’s toughest challenges. We want to ensure every young person has the chance to take part, no matter who they are or where they live. This generous donation will enable us to continue reaching more young people with a life-changing DofE.”
The Lord Choudrey concluded:
“Charity is at the core of what we do here at Bestway – we are extremely dedicated to our social responsibility and incredibly committed to giving back to the communities within which we operate.”
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