Retailers are invited to board Bestway’s Profit Express’ train as Bestway Wholesale launches its major Christmas campaign to its B2B customers across its nationwide depots, allowing retailers to access to its leading festive deals to drive shopper footfall against the backdrop of the theatre. The campaign will be live until Thursday 2 January 2025 giving customers the elevated, engaging and high impact theatre they have become famous for over the last three years.
In collaboration with key suppliers, the ‘Profit Express’ festive campaign delivers all the magic of theatre and festive fun, ensuring exceptional visibility and engagement for its expected 80,000 retailers shopping the Christmas campaign.
With a proven track record of delivering high-impact seasonal campaigns and aiming to build on last year’s success when the business achieved an average 158% volume uplift on SKUs during the Christmas campaign, Bestway is doubling down on the promotions to help ease the pressure on customers over this peak trading period – giving more back and strengthening its support for independent retailers with relevant offers for the festive period.
Inspired by the animated Christmas adventure film, Polar Express, retailers can enjoy a ride on the Bestway Profit Express steam engine, an unmissable and exciting journey to the North Pole. Along the way there will be several stops brimming with amazing festive deals where retailers can jump off to take advantage of the promotions and enjoy the festive cheer.
Each of the Profit Express carriages will be a real focus of the campaign, specially conceived to inspire customer excitement and interaction and display the promotional offers in depots nationwide. Large digital screens within depots will shine a light on special products, retailer promotions and supplier content.
Online, Bestway has taken the Profit Express train to the virtual digital realm giving its site a festive glow up of all the things it loves about Christmas. Its website www.bestwaywholesale.co.uk will be reflecting the festive spirit through a disruptive animated homepage and dedicated landing page with its 2024 seasons greetings of fabulous deals and promotions.With a train ride in the snow, Bestway will take its customers on a journey of key branded offers.
As a huge part of the trading calendar, Bestway aims to share the Christmas trading spirit with creatively themed marketing digital communications with a series of emails, WhatsApps and competitions to be won, ensuring its retailers are the first to hear about the promotions via targeted messages.
Kenton Burchell, Trading Director for Bestway Wholesale and Retail, says:
“We are really excited by this year’s Christmas campaign and confident we’re offering the very best deals in the market. We’ve saved some top deals of the year for the biggest shopping season to help our customers to increase sales and optimise their margin and profit at this time.
“Retailers can enjoy large-scale fun which is interactive and engaging directly with them in our depots and online on our website and apps. This year’s campaign is based on the story (now a much-loved film) about a young boy who embarks on a magical adventure to the North Pole on the Polar Express, while learning about the spirit of Christmas.
“It’s the perfect forum for suppliers to showcase their Christmas products, enhance brand visibility and drive additional sales during this key trading period.
Burchell concludes:
“We hope the campaign will encourage our retailers to make Bestway their number one choice of where to shop for their festive products this Christmas. By doing so, they will be rewarded – our whole aim is to help them make more possible for their business and their customers this Christmas”.
Brian McLister
