Bestway today (28) has opened its doors for the latest in a ‘royal’ procession of promotions from Bestway Wholesale, as it launches its Bestway King’s Coronation Campaign to celebrate a ‘once in a lifetime’ event as HRH, King Charles III is crowned King of the United Kingdom and The Commonwealth on Saturday May 6th.
Offering retailers the opportunity to tap into one of the biggest trading moments of the year, Bestway is giving retailers the chance to take advantage of some market leading promotions and products. This is a huge opportunity for retailers to buy products at the best prices before the biggest sales opportunity of this year and in doing so give retailers the chance to also increase their margin.
The Campaign is all about helping retail customers increase their profitability over this special period of Royal pageantry, which will be celebrated by millions of people across the UK.
Working in partnership with key suppliers, the Bestway King’s Coronation Campaign builds on Bestway’s hero run of campaigns in the last year, which have pioneered the sector in taking a high street approach – harnessing theatre, great products, and even better prices.
The theme for the King’s Coronation Campaign will be Westminster Abbey – turning depots into this historical British landmark with impactful arches and cloisters leading retailers down aisles of the Cathedral shaped pallet wraps – culminating in reaching the King’s Throne spotlighting star deals.
Supplier brands will be ‘standing to attention’ to honour the occasion, with clear product and price callouts, alongside large digital displays which will highlight special products, retailer promotions and supplier content.
Furthermore, Bestway is running a series of competitions over the four-week campaign period, including five prizes to win £1K depot credit to help customers through the cost-of- living crisis.
Experts are anticipating this key occasion will give retailers an even bigger boost than last year’s Jubilee which for Bestway, drove sales up by 24 per cent, with some categories reporting 35-40 per cent increase.
Bestway’s Group Trading Director, Kenton Burchell says he expects the campaign to see more than 70,000 customers shopping over the campaign period of four weeks:
“This is theatre in wholesale at its best! According to the Centre for Retail Research, consumers will spend more than £1.4bn during the King’s Coronation, driven not just by the British population but also by 250,000 extra international tourists which are set to visit the UK.
“For our retailers, this is an immense opportunity. We have three Bank Holidays to look forward to in May, with the biggest of these marking the Coronation of His Majesty HRH King Charles III.
“From a retail perspective, this will create significantly more footfall as it gives people something to celebrate and a reason to get together and buy.
“Our campaign has been built around supporting our retailers with the right products at the right price to help them grow their profitability over this period. You could say the campaign is ‘fit for a King!’”.
Burchell’s views are echoed by James Hardiman, senior analyst at the British Retail Consortium who has been quoted as saying:
“Given that HRH King Charles III Coronation will be such a historical event, we expect an even larger uptick in retail sales, with consumers flocking to purchase Coronation related items along with food and drinks to celebrate the occasion”.
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