Bestway rebrands Best-one as Best-in

Bestway Wholesale has rebranded its Best-one own-label range as Best-in.

As announced on Wednesday (15), Bestway's new range has been specially designed for its quality and value – targeting value offer within its partner C-stores. Consumers are looking for great value alternatives due to the fact that inflation is driving them to opt out of categories or reduce frequency of purchase across branded lines, stated the wholesaler.

Within the range, over 160 new products have been launched covering key ambient grocery categories including Impulse and ‘core’ Grocery. Categories include impulse lines, core groceries, sweets, soft drinks, cold coffee, pet foods, and laundry products.

The Best-in range offers retailers a margin of 30 per cent to 75 per cent, and is accessible to all Bestway customers, regardless of the fascia. Bestway reports that early sales are showing double-digit growth compared to the former Best-one range.

Furthermore, Bestway Retail has revealed more details of its moves to upgrade the Best-one symbol offer.

Dawood Pervez, managing director of Bestway Wholesale, commented, “Our trading teams have worked tirelessly with key suppliers to create our new Best-in range – a range that resonates with all of our symbol groups and independent retailers.

“With cost-of-living pressures, it was inevitable that consumers would look for quality alternatives to branded goods and we have reacted to the market conditions to deliver this progressive range that offers affordable quality.

“For retailers looking to respond to market conditions and meet their customers’ needs, our exclusive Best-in range is a winning solution that delivers a quality product to the consumer at an affordable price, whilst delivering the retailer more margin to help them grow their business.”