Betty Crocker unveils new ‘Cookies For Santa’ kit

Baking brand Betty Crocker has launched its latest seasonal treat in celebration of the festive period: the Cookies For Santa cookie kit.

Designed to capture the magic of Christmas with eye-catching packaging and seasonal sprinkles, the kit will appeal to shoppers looking for an easy and enjoyable home baking experience.

Available with a classic vanilla flavour icing, The Cookies For Santa kit delivers Betty Crocker’s trusted taste and quality in festive packaging guaranteed to grab attention in the seasonal aisles. Each kit produces 12 delicious cookies, offering great value for money along with a memorable family activity across the holiday period.

Betty Crocker is supporting the SKU with a £100,000 gross media value campaign, including paid social and in-store activity, to maximise brand visibility during the holidays – a key period for home baking.

“Our Cookies For Santa kit is a perfect choice for families of all ages to try across the festive period, delivering some delicious fun for budding home bakers across the UK,” JP Del Carmen, head of snacks and baking UK at General Mills, said.

“Seasonally relevant products are always a hit with shoppers looking to get into the festive spirit – and our latest kit is sure to draw demand with its great value, trusted quality and eye-catching, Christmas packaging!”

Betty Crocker Cookies For Santa Kit is available now in One Stop stores, alongside Sainsbury’s, Morrisons, and Co-Op. RRP: £3.00