Skip to content
Search
AI Powered
Please enter at least 3 characters.
Latest Stories

Betty Crocker unveils on-pack campaign to support Macmillan Cancer Support  

Betty Crocker unveils on-pack campaign to support Macmillan Cancer Support  

Leading baking mix brand Betty Crocker has announced a partnership with Macmillan Cancer Support’s Coffee Morning.

Supported by Betty Crocker’s new ‘Bake a Difference’ campaign, the tie-in will see the brand donate £100,000 to Macmillan Cancer Support through a ‘one pack = one donation’ mechanic across four selected products: Devil’s Food cake mix, Chocolate fudge brownie mix, Chocolate fudge icing and Butter cream vanilla icing.


On shelf in the grocery and convenience channels and available online, the products will be wrapped in Macmillan Green Shelf Ready Packaging (SRP) to drive awareness. For every selected pack bought, Betty Crocker will donate 10p to Macmillan Cancer Support, for a total donation of £100,000.

The ‘Bake a Difference’ campaign, designed to encourage shoppers to get involved in a Macmillan Coffee Morning with the help of Betty Crocker, will kick off on 23 August and run until the event on 24 September. The activation includes PR, social media, influencer, e-commerce, and shopper activity.

Macmillan’s Coffee Morning is a key baking occasion, driving home baking category sales up as people fundraise with cakes and treats. This is the second year that Betty Crocker has collaborated with Macmillan Cancer Support.

“Betty Crocker shoppers bake with purpose – whether that’s a birthday, an event, cheering up a loved one or creating a reason to come together as family – and our partnership with Macmillan’s Coffee Morning highlights another important reason to get out the mixing bowl,” Maeve Judge, marketing manager, meals & baking at brand owner General Mills, said.

“The 2021 event will no doubt be extra special as people come together after an incredibly difficult 18 months. We’re therefore thrilled to be involved and honoured to play our part in helping the charity continue its crucial work.”

Retailers are encouraged to stock up on the Betty Crocker x Macmillan SKUs, as well as the wider range, in the run up to the event in line with anticipated spike in demand.

More for you

Gordon's Pink Mix It Up

‘Zebra striping’ and ‘one night only’: Socialising trends for 2025

Diageo, maker of Johnnie Walker, Don Julio Tequila and Guinness, has unveiled its annual global trends report which reveals how and why consumers will socialise over the next year.

Based on AI analysis of over 160 million online conversations across the world, Distilled 2025 offers detailed insights into what is driving discussions globally and the current trends shaping consumer decision-making.

Keep ReadingShow less
Footfall woes follow retail into the new year – Bira
Photo: iStock

Footfall woes follow retail into the new year – Bira

The British Independent Retailers Association (Bira) has warned that disappointing footfall figures for December show mounting pressures on independent retailers, with concerning implications for 2025 as business costs continue to rise.

The latest BRC-Sensormatic IQ Footfall Monitor report revealed decreases across most retail locations:

  • Total UK retail footfall decreased by 2.2% (YoY)
  • High Street footfall decreased by 2.7% (YoY)
  • Shopping Centre footfall decreased by 3.3% (YoY)
  • Retail Park footfall remained flat at 0.0% (YoY)

"These figures paint a worrying picture of the challenges facing independent retailers," said Andrew Goodacre, CEO of Bira, which works with over 6,000 independent retailers of all sizes across the UK. "The decline in footfall during the crucial Christmas trading period is particularly concerning, as this is typically when retailers need to generate the revenue that will see them through the quieter months ahead."

Keep ReadingShow less
Over £500k worth of counterfeit vapes seized in Rotherham

iStock image

Over £500k worth of counterfeit vapes seized in Rotherham

A record number of illegal vapes have been recovered in Rotherham over last year raising concern among authorities.

According to South Yorkshire Police, the partnership work between Rotherham Central Neighbourhood Policing Team and the Council has resulted in £563,000 worth of counterfeit vapes being recovered in 2024.

Keep ReadingShow less
Paul Webster

Paul Webster

Nisa appoints Paul Webster as head of partnerships

Nisa has announced the appointment of Paul Webster as head of partnerships, as part of its commitment in driving innovation and excellence within its strategic partner base.

Joining from leading global food and beverage company Pepsico, Webster will take on the critical role of managing the company’s largest corporate accounts and strategic partnerships within Nisa’s sales and retail leadership team led by Katie Secretan.

Keep ReadingShow less
A correspondent from HM Revenue and Customs
Photo: iStock

5.4 million yet to file tax return; Penalties loom as deadline nears

With less than a month to go, the countdown is on for 5.4 million customers who still need to complete and pay their Self Assessment and avoid penalties, HM Revenue and Customs (HMRC) has warned.

Thousands of taxpayers have already done so by completing their tax returns before the fizz was barely flat on New Year’s Day. HMRC has revealed that more than 24,800 people filed on 1 January. A further 38,000 had even squeezed theirs in before the bells on 31 December, with 310 filing between 23:00 and 23:59.

Keep ReadingShow less