Beyond smooth: Apothic launches advertising campaign

Best-selling Californian wine brand, Apothic, is launching an exciting consumer advertising campaign this autumn.

The 20-second spot features Apothic Red and Apothic Cab and highlights the wines’ signature smooth credentials. The advert will be shown across Sky channels throughout October and November, reaching 1.2 million consumers.

The campaign will be supported further by a digital influencer campaign and in-store sampling activities nationwide. In addition to in-store and digital POS, independent retailers will be offered incentives to list Apothic wines their stores, through cashback rewards via the Shopt app.

The UK’s #1 premium red wine from the USA , Apothic Red was awarded a Gold Medal at the Mundus Vini Spring Tasting 2022, while Apothic Cab has established itself as a Top 3 premium Cabernet Sauvignon in the UK in just two years .

“Apothic continues to perform strongly on both international and UK stages, thanks to its widely appealing smooth wine style”, said Mark Stammers, Sales Director UK & Ireland, at E&J Gallo Winery. “Apothic has a very loyal following with a strong repeat purchase rate and a high number of positive consumer endorsements on retailer websites. Through this campaign, we’re aiming to increase brand awareness and encourage trial at an important time in the calendar for premium wines.”

With rich layers of dark fruit complemented by hints of mocha and vanilla and a long, smooth finish, Apothic Red is a great match for a Thanksgiving or Christmas turkey, as well as alongside indulgent chocolate-based desserts.

Created to appeal to both Cabernet enthusiasts and novices, as well as to those who prefer smooth and velvety wines, Apothic Cab combines an intense fruit profile with soft, plush tannins, to deliver a wine with a silky-smooth texture. It is bursting with notes of jammy dark fruit and aromas of toasted oak and vanilla which boldly linger on the palate.

Apothic wines are available at all major cash & carry wholesalers, RRP £10